The die is about to be cast. F1 will attend the premiere next Saturday at Silverstone Sprint qualification of its history, a sprint race of 30 minutes or 17 laps that will determine the starting grid for the British Grand Prix scheduled for the next day. Up for grabs, in addition to the pole position and the remaining starting positions in the race, also three points for the first classified, two for the second and one for the third. The ‘terror’ is to run into a long procession as predicted by Lewis Hamilton, with the drivers not only unwilling to ruin the weekend with risky overtaking, but also objectively unable to do so since being able to push without particular concern on the tires it will be difficult to have the speed difference needed to overtake without taking huge risks.
Alonso on Sprint Qualifying: “They will definitely be retouched”
The risk is to run into a flop as happened on the occasion of the ‘progressive elimination’ Qualifying, a format nicknamed ‘hot chair’ which in Australia on its debut had the extraordinary effect of crowning Nico Rosberg as poleman when there were still several minutes to the checkered flag. Ross Brawn, main sponsor of this new format, explained that the stakes are high because playing one more race, however ‘sprint’, involves costs for all the players involved that must be justified. Therefore, the first social responses of this first experiment in terms of involvement of fans will be fundamental.
Sprint Qualification: Hamilton expects a procession
“We have a pool of figures dedicated to studying the involvement of fans during the races, from the most hardcore to the occasional – the words of Ross Brawn reported by the newspaper racingnews365.com – and social media in this sense are a very important tool. We will certainly study in depth all the responses and reactions that will be expressed on social media. The study that will be carried out behind the scenes will be mammoth, because the involvement that will be created will have to be good at carrying it forward also in the future without allowing it to diminish. In the meantime, we will have to study a business model that can take full advantage of this format. F1 and the teams have decided to invest and bear costs to carry out these experiments, we must ensure that at the end of this process the balance is clearly positive ”.