Sports & Money Data is used to win championships and develop better than athletes, but it is often misused. This is how data is utilized in top sports today.

Top sports are managed with knowledge. However, there are many pitfalls in utilizing the data, says information management expert Ville-Pekka Inkilä.

Czech Patrik Schick barely thought about the statistics when the place opened. Scottish goalkeeper David Marshall was far from outside his finish, worth the shot. The kind of football at its best is, surprising and complex.

The goal scored by Schick on the field in the European Championships was an indication of how difficult it is for statistical models to reliably predict individual events in football. Based on statistics, the goal should not have been successful.

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