New year, new sponsors: the Ferrari is preparing to experience a long-awaited season with various innovations regarding the portfolio of partners who have decided to join the Maranello team. In the renewed ‘backdrop’ relating to sponsorships present on the Ferrari official website, there is a conspicuous white space between the title ‘Scuderia Ferrari Official Partners’ and the first ‘premium’ logos, a space that could therefore presage a potential appointment of a title sponsor. scenario not to be excluded a priori even if in the 2022 entry list the team led by Mattia Binotto is registered with the simple wording of Scuderia Ferrari. In 2021 the latter was Mission Winnow, a brand currently missing from the list of partners like Ups and Weichai.
These three ‘exits’ have already been replaced from the return of Santander (sponsor of Ferrari from 2010 to 2017) and from the new entry Velas. Amazon Web Services, on the other hand, had already entered as a sponsor at 2021 in progress. Confirmed the brands Ray Ban, Richard Mille and Estrella Galicia, which together with AWS find space in the second row below the premium partners Santander, Velas and Shell. In terms of livery, the agreement with the Spanish bank suggests a white-red color for 2022.
Comparing the list of sponsors 2022 with that of 2021 through one of the official photos of the presentation of the SF21, in addition to the absences and new entries already underlined, we note the ride of Kaspersky from the second to the third level. Puma remains the ‘technical’ sponsor to use football jargon, including the Bell brands for helmets and the Italian Sabelt for safety belts. Obviously also present were Pirelli and Brembo, other Italian excellences that continue to be protagonists in F1.
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