Hyundai announces a new partnership that will see the Korean brand’s cars star on the big screen in another Marvel movie. Ioniq 5 and Hyundai Tucson will in fact be present in the new chapter of the MCU, “Spider-Man: No Way Home”, third film dedicated to the adventures of Spider-Man with Tom Holland as the protagonist. The new crossover of the Korean full electric brand also appears in the new advertising sport with Holland and his best friend Ned Leeds played by Jacob Batalon. The 90-second commercial clip titled “Only Way Home” was directed by Jon Watts, the director of the latest Spider-Man trilogy. The ad shows Spider-Man heading to New York, taking advantage of the Ioniq 5’s over 400km electric range. A 30-second version of that clip will air on TV shows in the US, Europe, China. , Russia and other markets until January 2022.
Fans of Spider-Man and Hyundai will have the chance to get a special edition poster of the film featuring the electric model, as well as a series of wallpapers for smartphones and PCs. For what concern Tucson, this will be featured in another 30-second commercial showing key scenes from the film where he is shown alongside the young Spider-Man. “We expect a great marketing impact from this collaboration – said Thomas Schemera, Executive Vice President, Global Chief Marketing Officer and Head of Customer Experience Division of Hyundai Motor Company – This thrilling film and the inclusion of the two vehicles in key moments in the storyline played by the main characters will thrill the minds of millions of viewers around the world. “
Spider-Man: No Way Home is the third member of the current Sony Pictures and Marvel Studios trilogy, following Spider-Man: Homecoming (2017) and Spider-Man: Far From Home (2019). The next step will be the sequel to the Academy Award-winning animated film Spider-Man: Into The Spider-Verse (2018) which is expected to premiere in October 2022.
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