Hospitality in Spain is optimistic about the Christmas campaign and expects turnover to grow between 5 and 6% compared to the same period last year, in line with the sustained growth throughout this year.
“We are facing a positive Christmas and we detect a great desire to enjoy and celebrate.”assured the Secretary General of Hospitality of Spain, Emilio Gallego, in statements to Servimedia.
Gallego assured that this year 2024 will be “very good” due to the growth in both volume and increase in average spending by foreign tourism. “Besides, “We observe a plateau or stabilization behavior in national demand”he assured.
Asked about reservations for Christmas dinners, he highlighted that a “good rhythm” is already being detected in the volume of reservations. ““People know that in the end there are only a few days and that the desired places are sold out,” said Gallego, who stated that hospitality establishments are currently immersed in the campaign to prepare Christmas menus, in which no major increases are expected compared to last year.
Average ticket
Gallego does not believe that during these holidays, hospitality establishments will be dragged down by the drop in the average ticket that the sector has been experiencing throughout the year. “It is true that the frequency and attendance have not suffered, but the expense has,” He stated, although he pointed out that “at Christmas everyone is a little more liberal and extra expenses are made above average.”
Regarding wine and spirits, whose consumption has fallen in recent years, Gallego pointed out that this trend is widespread despite the fact that these holidays represent the most important peak in the sale of these products. In this regard, he also assured that, despite the fact that sales volume has fallen, The customer demands more spirits and liqueurs from the ‘premium’ segment every day, whose price is higher.
Finally, he highlighted that the public that goes to hospitality establishments demands price but, especially at this time, they demand quality. “As these are celebratory lunches and dinners, high-value products are consumed more frequently. That said, Spaniards know how to appreciate a good product and know what they have to pay for that product,” Gallego stated.
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