Spain received 25% of the total hotel investments in the European Union in 2023, with 4.2 billion euros, consolidating itself as the main destination for institutional investment in this sector of the region.
According to a Bank of America analysis, the Spanish hotel sector has “solid” foundations and the consolidation of the market has made grow investment by 38% during the first half of 2024 compared to the same period of the previous year, up to 1,500 million euros.
During the period between 2017 and 2023, the ten largest investors in Spanish hotels were venture capital companies – Blackstone, Brookfield and Apollo – and sovereign funds. More than half (57%) of the investment has been made by international investors.
Regarding occupation, The Spanish market also stands out “thanks to a great imbalance between supply and demand”. Thus, the demand for overnight stays increased by 12% between 2015 and 2023, while the number of beds only increased by 7%.
Demand has been driven by higher-spending travelers, less seasonality, a greater variety of countries of origin, major sporting events and better positioning as a luxury destination.
However, Bank of America believes that the offer is prepared to grow, with an increase of 4% in the number of rooms and 270 new hotels between 2024 and 2026.
As for Europe as a whole, the region is the first beneficiary in terms of employment, with an occupancy of 69%, as in average daily rate, which reaches 163 dollars (150 euros), 55 more than the previous year. The most benefited countries are Greece, Spain and France.
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