The new company will design, develop and sell the electric vehicles, but Honda will be responsible for producing the first model
Sony on the one hand, Honda on the other: the Japanese electronics giant and the car manufacturer have announced their intention to form a “strategic alliance“to develop and produce electric vehicles and commercialize them from 2025. The two Japanese groups intend to form one joint venture this year to develop and sell “high-value battery electric vehicles” and jointly provide services of mobilitythey explain in a joint note.
The new company will design, develop and sell the electric vehicles, but Honda will be responsible for producing the first model in its own factories. Sony will develop a platform for mobility services. “Through this alliance with Hondawhich has accumulated significant global experience and capabilities in the automotive industry over many years, Sony wants to develop his vision of making the space of mobility an emotional space “, commented the CEO Kenichiro Yoshida.
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