Sonic the Hedgehog: SEGA announces the year of Shadow

To celebrate the arrival of the third film in the saga, SAW announces a special event that will span various media related to Sonic the Hedgehog. Fearless: The Year of Shadow will celebrate one of the most beloved characters of the series, protagonist of the next title SONIC and of Sonic the Hedgehog 3 arriving this year in theaters around the world.

Between collaborations with MotoGP, LEGO and a symphony concert, find more details immediately after the live action trailer that we show you below.

Fearless – Year of Shadow

SEGA unveils its second fan event of the year with Fearless: Year of Shadow

SAW^® announced its latest campaign Fearless: The Year of Shadow to celebrate the fabulous fans of Sonic and Shadow. Last year, SEGA launched the program Fast. Friends. Foreverwhich highlighted the special bond that Sonic and his friends Tails, Knuckles and Amy Rose share with their fans.

This year the event will focus on the beloved and dark hedgehog Shadow, who will be the protagonist of the next video game SONICand also of the highly anticipated film “Sonic The Hedgehog 3“, coming this year. This campaign celebrates what it means to be fearless and embrace your inner Shadow by facing challenges with courage.

First up, a launch trailer with the original theme song celebrating Shadow and the courage of the fans.

Fearless: The Year of Shadow will continue throughout the year with a series of initiatives, including:

• The Motorcycle Tour – Discover the custom bike inspired by Shadow, ready to participate in MotoGP, and much more! Continue following us to discover the next dates and follow the site of Without fear to discover the new locations!
  MotoGP – Come see the Shadow-inspired bike in the MotoGP fan area this weekend in Austin, Texas, and then in England in August. Witness courageous motorbike evolutions during this global event. Buy tickets here!
• Sonic X Shadow Generations
  Shadow the Hedgehog is back and teams up with classic Sonic and his contemporary variant in SONIC, a new collection with two special experiences! Take on the role of Shadow the Hedgehog in an all-new campaign and tackle iconic 2D and 3D stages with classic Sonic and his contemporary variant in a fully remastered version of SONIC GENERATIONS.

• Mobile events
  Play mobile events in Sonic Forces And Sonic Dash for a chance to unlock powerful Shadow variants, including Super Shadow, Vampire Shadow, Sir Lancelot, and Dragon Slayer Lancelot!

• LEGO
  Shadow the Hedgehog fans can create countless stories with the LEGO® Sonic the Hedgehog™ set and cook up a fun escape plan for Shadow the Hedgehog!

• Sonic Symphony World Tour
  Experience the magic of Sonic's greatest moments on the big screen, accompanied by a rock band and a symphony orchestra. This world tour will feature Shadow's original music alongside some of his finest moments on screen.

Check out the site and to Sonic's social channels to receive all the updates Fearless: The Year of Shadow.