Why the movie from Sonic has had success? In his latest financial report, SEGA explained it quite frankly: thanks to the fans of the series, who after being satisfied have promoted it to the general public.
Sonic’s film was the sixth by global revenues of 2020, making big numbers, that SAW explained in detail: “The secret of the film’s great success was the strength of the global Sonic fan community. We have made public the characterization of the characters of the film to promote it before the launch. In response, several fans have posted some very harsh and critical comments on social media. We listened carefully to their voices and took their criticism seriously, making significant changes. The result was a marked increase in fan satisfaction, who became positive influencers for the film, which then reached a wider audience, getting a great response and driving the great result.“
What to say? Long live sincerity. SEGA actually admitted that it was forced to retrace its steps by fans’ hatred of first version of the cinematic Sonic did well to the proceeds of the film, as they later became promoters. Too bad for hell that the animators apparently went through to update the film. But, after all, they are workers. Who cares about them?
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