Athletes today are almost forced to be on social media to get personal sponsors. They have become their own advertising agencies. Finnish top athletes tell why it is problematic. The story is published in cooperation with Urheilulehti.
Top Athletes can no longer avoid social media in the 2020s.
Social media, i.e. social media, refers to internet services and applications, the characteristics of which are communication between users and content production. At the moment, the most popular social media platforms are, among others, Instagram and Tiktok.
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