There Italian National is the Italian football team with the most interactions on social. To reveal it is the newspaper Primaonline, in collaboration with Sensemakers, which presents the new ranking of the most social Italian football teams, as well as of more performing posts and a focus on paid partnership post, that is the ranking created by analyzing the posts of the football teams published in partnership with a sponsor (post with the words “Partnership advertised”).
Specifically, the number of sponsored posts published, the number of sponsors, the overall interactions generated in the month and the best post in partnership with the details of the creativity, copy and associated sponsor are reported.
There Italian National leads the ranking of the most social teams following the victory of the European championship. The most “performing” posts of the national team are all linked to the victory of the final of european championship.
There Juventus, for its part, takes second place. Even if “only” second, there are higher views than those of Italian National. Despite the publication of content relating to the club’s players involved in the national team during Euro 2020, most of the views come from videos related to the start of preparation for next season, while two of the three best performing posts have as a subject Cristiano Ronaldo.
In third place follows the Milan, which sees the three posts with the highest social performance awarded by Olivier Giroud, new acquisition of the club. It should be noted that the post relating to the first friendly goal of the French striker on the last day of July is already the second post on the Rossoneri’s social profiles in a few days.