Today, Qualcomm presents a new smartphone nicknamed “Smartphone for Snapdragon Insiders”Which, as expected, is equipped with all the technology the company has to offer and this includes: Snapdragon Sound, Elite Gaming and more yet.
Qualcomm was a indirect player in the smartphone market detecting new trends and initiating revolutions, now though the company wants to be more than an “indirect” player e wants to take part in the game.
The company is now entering the smartphone market with an unconventional, but promising smartphone and, apparently, this one it is not a device for normal users but for technology enthusiasts and, in particular, Qualcomm Snapdragon chip.
While the new 5G Android phones running on Qualcomm’s Snapdragon 888 platform are nothing new, the new Smartphone for Snapdragon Insiders promises to be a special phone that delivers an optimal Snapdragon experience and marketed to members of Qualcomm’s Snapdragon Insiders program.
If you weren’t aware, the Snapdragon Insiders program was launched by Qualcomm earlier this year for give to fans of the company a chance to learn more about their Snapdragon technology directly from the experts, share professional tips to help users get the most out of their devices, and reward loyal fans with Snapdragon-branded merchandise.
Qualcomm is looking to use the program to share information, gather feedback and build consumer loyalty – just think of Apple fans on a more geek level.
While the program promises Snapdragon products, it appears Asus and Qualcomm are taking it one step further to make it part of a joint marketing program with a new Snapdragon Insiders that includes a technology 5G that will work in every region, wireless noise canceling earbuds, a Quick Charge 5 cable, two USB-C cables and a rubber phone cover.
As I told you, the Snapdragon Insider smartphone was designed by ASUS and apparently, this is the alleged gaming phone in development by both companies.
Under the hood, mounts the Qualcomm Snapdragon 888 and this is certainly not a surprise, however it is a shame that it will be obsolete as soon as the Snapdragon 888 Plus hits the market.
Either way, the phone has 16 GB of LPDDR5 RAM is 512 GB of UFS 3.1 memory and works with Android 11; as for the energy part, it has one 4,000 mAh battery which is quite small by today’s standards but, thankfully, offers support for 65W Quick Charge 5 charging speed, in addition the company offers a 35W power adapter inside the package.
The design carries some aspects of the ROG Phone 5, and that includes a 6.78-inch AMOLED display with an update rate of 144Hz and a resolution Full HD +.
According to Qualcomm, the panel delivers 800 nits of brightness with HDR10 and HDR10 + certification, and also has a Corning Gorilla Glass Victus following.
The smartphone is also paired with Master and Dynamic wireless earphones MW08Si with noise cancellation, and both the phone and the earphones are equipped with the recently introduced Snapdragon Sound technology.
In terms of optics, the device offers a configuration a triple camera. As a main camera it has a Sony IMX686 from 64 megapixels, then mount a ultrawide lens from 12 megapixels and finally a 8 megapixel telephoto lens with 3x optical zoom.
On the front instead we have one 24 megapixel camera for selfies and video calls. The phone also offers a fingerprint scanner on the back that uses Qualcomm’s Sonic Gen2 3D sensor, which is once again a showcase of technology for the masses, considering no other OEM has bothered to go back to using the sensors. physical.
Qualcomm said the phone offers the more comprehensive 5G support, he understood all bands that cover sub-6GHz and mmWave 5G and, as mentioned above, this is the first smartphone to offer Snapdragon Sound certification, which means you can stream 24-bit 96KHz audio wirelessly and enjoy lag-free game audio.
Price, availability and more details on Snapdragon Insiders
The new Snapdragon Insiders certainly has a appeal for gamers, but considering its price, gamer users will tend to choose any of the available gaming smartphones.
Another cool feature is the Hi-Res appeal with Snapdragon Sound. This certification requires a lot of specific audio enhancement features, and now that LG is out of the race, it’s hard to find companies that focus on the audio experience.
Although the device is promising, his price is certainly hard to digest, for this reason, I believe that will not reach users outside the “Snapdragon Enthusiasts” band.
Although Asus and Qualcomm are collaborating on the design and marketing of the Snapdragon Insiders, this is not just a phone based on a Qualcomm reference design but, as with any other Android phone, it was designed by Asus using Qualcomm technology and the third party technology.
The device it doesn’t even promise to take advantage of all Snapdragon features, but it probably uses more of them than most other phones based on Snapdragon.
Snapdragon Insiders will be available directly via Asus priced at $ 1499, and the program will initially target China, Germany, Japan, Korea, the United Kingdom and the United States, followed by India and other countries.
There was no information on carrier support, but with its global 5G support, users should be able to connect it to all three major carriers and find similar support in other regions.
There are currently 1.6 million registered Snapdragon Insiders, a relatively small amount, however marketing via the Snapdragon Insiders program can help both Qualcomm and Asus generate interest in the phone and the program.
Becoming a Snapdragon Insider is simple, just register on the website, or it can be done via one of the social media links, including Instagram (@Snapdragoninsiders), Twitter (@Snapdragon), Reddit (r / snapdragon) or YouTube (youtube.com/snapdragon).
Although it is a special design of the phone, Asus did not indicate that there were limits to the quantityQualcomm also didn’t comment on whether this was a one-time marketing effort, whether there would be similar efforts for each generation of Snapdragon, or whether the company plans to extend the program with other OEMs as a broader joint marketing campaign.
Tirias Research believes such decisions are likely to be forthcoming depending on the success of this first effort, and it’s a move similar to what Intel did with PCs: offering joint marketing in exchange for brand recognition through a logo on the case.
If successful, this could help promote both the Qualcomm and Snapdragon brands, which are still relatively unknown to most consumers, and could also help position all the smallest Android smartphone vendors against the Apple-Samsung duopoly.
Finally, note that the new Snapdragon Insiders will have a relatively strange and indistinguishable name (Smartphone for Snapdragon Insiders) and the choice to use the Snapdragon 888 – and not the recently announced Snapdragon 888+ – is due to the timing of the product design cycle.
Overall, the phone and accessories offer an attractive smartphone package, however at $ 1499, it’s still a bit pricey –The price is higher than the iPhone 12 Pro Max–, and it may be difficult to convince consumers who already have a high-quality 5G phone and / or noise-canceling earphones.