The social network Snapchat updated its scanner tool, which allows using the mobile phone camera to analyze the environment, and even provided it with new features, as to the capacity of sort out mathematical equations and identify music.
The scanner tool It has been available on Snapchat for two years, and now the company announced through a statement that the tool’s button is now located in the center of the main screen.
Also, Snapchat added more functionalities to find experiences in categories such as fashion or food, among other.
This update, which is characterized by having invented the concept of “stories” that later copied (and popularized) Instagram, “is reinventing the use of the camera Snapchat “, according to the company, and from this Thursday it is available to all users of its app for iOS, while Android will arrive in the coming weeks.
The Snapchat scanner started with QR codes to unlock augmented reality experience through the camera. “By focusing solely on QR codes we were limiting the potential of our camera“acknowledged the American company.
The Snapchat scanner now allows you to analyze the environment through virtual reality. Photo: Shutterstock
With the new generation of functions, the scanner allows analyze the environment to suggest augmented reality experiences, allowing you to discover millions of lenses created by the company and its user community.
The new experiences that come to the scanner are oriented both to entertainment and to help users to do their homework, through a function developed with Photomath With which you can point the camera at an equation to see the solution appear.
Also, while users are listening to music, the scanner allows them to analyze the song that is playing to know what it is through integration with the Shazam service, owned by Apple.
TikTok follows in the footsteps of Snapchat
The Chinese app TikTok, a rage on social networks, was another that followed the example of platforms such as Snapchat by venturing into its popular ephemeral content format: so-called Stories that disappear after a day, as part of a company trial to offer a new content format.
Stories are one of the content formats that they are more successful among users of social networks. In fact, Snapchat was the first to introduce them in 2013 and three years later it was adopted by Instagram. WhatsApp took advantage of the format and released it as Estados (2017), while Twitter decided to delete its version, called Fleets.
Stories could make it to TikTok.
This format has in common on all platforms that it expires and disappears after 24 hours. And now TikTok is testing its own Stories, as analyst Matt Navarra has shared and the company has confirmed to The Verge.
This new TikTok format is part of so far only one test carried out by the company ByteDance.
Users who were able to access this format saw a new sidebar with options to create and share and view contacts. They also disappear within 24 hours.