Sky, here is the new Sky Q and Sky Wifi campaign
The new Sky advertising campaign dedicated to Sky Q is on air on all the main broadcasters, and soon also to Sky Wifi, with a cute little dog as the protagonist who ironically expresses the happiness of the family to which he belongs, where everyone finds what they prefer to see on TV with great ease and can connect to what they love with a truly stable and performing connection in all rooms of the house.
Designed by Sky Creative Agency Italy in synergy with the Sky UK Creative Agency, the campaign is set in one of the most popular places in the house, the sofa, and, to the notes of Just Can’t Get Enough by Depeche Mode, tells how Sky Q is the point of reference for the whole family, the place where everyone finds what they like with a simple and engaging viewing experience and an offer rich in content.
Choosing what to watch on TV and making everyone happy is easy, with the great Sky Shows like X Factor And Masterchef, the Sky Original TV series like Gomorrah, the most anticipated films like Godzilla Vs Kong, the sport and football of Sky and the possibility of finding in one place many apps such as Netflix, Amazon Prime Video from Amazon and Disney +, everyone is happy at home, including pets.
The cute little dog and his family will tell, starting from August 30 and for the following months, too Sky Wifi, the internet connection recently awarded number 1 in Italy for value for money that has defined a new quality standard as regards the speed of ultrabroadband connections, fully satisfying the needs strongly felt by consumers.
The advertising campaign will be applied to all media and was created by the Akita production company under the direction of Paolo Monico. Offline strategy and planning are by Wavemaker, Simple Agency’s digital strategy and planning.