Jannik Sinner with the Australian Open trophy
Sinner effect, everyone is crazy about tennis
It's a real “Sinner effect” what we are experiencing in Italy, which leads more and more people to become interested in everything related to tennis. A recent study conducted by the platform Lost in Tennis has highlighted how the passion for tennis, and for the main tournaments of the professional circuit, is reaching peaks never reached before.
The study shows that over 87% of tennis fans have never been to an event Grand Slambut would like to go soon, perhaps to cheer on Sinner, with around 91% intending to participate in an upcoming Grand Slam event.
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It's the effect Jannik Sinnera talent on the rise who in recent weeks has completed a historic feat, being the first Italian in history to take home the title of the Australian Open. Before him, only in men's tennis Nicola Pietrangeli And Adriano Panatta they had succeeded in winning a Slam, Roland Garros.
Supporting him from the sofa at home was half of Italy, and following him around the world was an increasingly large crowd of fans, led by the Carota Boys, who thanks to their way of dressing like carrots have become among the most viral attractions in the world of sport.
The Sinner Effect increases interest in tennis
Interest in tennis in Italy is increasingly high, and has reached peaks of interest like never before, as also highlighted by the trend of searches carried out in Italy on the popular Google search engine.
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The graphs below, with data extrapolated from Google Trends, show the exponential increase in interest in tennis occurred over the last 20 years, including the growth of popularity in the single region of Trentino-Alto Adige, the region of origin of Jannik Sinner. Even the search for the term Sinner seems to double the search for tennis, a sign that Sinner is the catalyst of all this interest.
Interest in following the next tournaments live is growing
The study of Lost in Tennis registers a growing following from Italy for the tournaments in which the young Italian champion will play. This is confirmed Michele Schirrufounder of Lost in Tennis (www.lostintennis.com) and creator of Grand Slam Tourwith which he organizes travel packages for fans and follows the Grand Slam tournaments together.
“I confirm that thanks to Sinner there is a real boom in interest in travel packages for the next Grand Slam tournaments,” he comments Schirruwho has personally experienced Wimbledon and other important tournaments, and as a true tennis enthusiast now organizes trips for other enthusiasts, via his Lost in Tennis platform.
Travel packages are born to follow Sinner around the world
After seeing him on TV, fans can't wait to support Sinner up close, and accompany him around the world, like real Carota Boys. Hence the idea of Schirru to create the Grand Slam Tourwhich in fact offers the opportunity for tennis enthusiasts to visit the grand slam destinations together, from Paris to London, from New York to Melbourne, venues of the respective tournaments such as Roland Garros, Wimbledon, US Open, Australian Open.
The Grand Slam tournaments are in fact the major tournaments in professional tennis in which, over the space of two weeks, the best men and women players in the world take to the court.
“With Lost in Tennis, over these two years since its foundation, we have created a beautiful community of enthusiasts that continues to grow day by day. And the initiative to organize the trips for me is the way to connect even more with them, given that I will be the coordinator of the trips to the Slams”, continues the founder of Lost in Tennis, Michele Schirru.
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The travel packages offered by Lost in Tennis they involve a limited number of participants, around 15 people, and are organized in collaboration with the Tour Operator Moondoo. The experience of a trip is always enriching, even more so if it is well organised, and if experienced together with other enthusiasts.
“Our first trip will be to the Roland Garros in Paris in May 2024, they will follow immediately Wimbledon in London and then it US Open in New Yorkwith the hope that the initiative will be successful and we can go and support us Jannik Sinner also to Melbournenext January 2025!”.
Organizing a sports trip is never trivial, you need to know the venues of the tournaments, perhaps know one or more foreign languages, work out logistical and temporal issues as to when to go and how to obtain entrance tickets, and also find the right travel companions.
“But precisely to address and resolve all these aspects I created the Grand Slam Tour Lost in Tennisto ensure that those traveling with Lost in Tennis have fun and take home a WOW experience that will remain in their memories forever,” he concludes Schirru.
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