A 360,000 square meter plant on the outskirts of Reggio Emilia, an intensive recruitment plan (1,050 by 2025) and the goal of creating a new range of high-performance electric cars. The Motor Valley prepares to welcome Silk-Faw, an American and Chinese joint venture that has placed the management of the newborn brand in the hands of an all-Italian management. From Amedeo Felisa to Walter de Silva, without forgetting Roberto Fedeli and Katia Bassi who boasts a past in Lamborghini and Aston Martin just to name two of his most important steps in the automotive field.
“The 1.34 billion euro investment comes from 85% from Kraneshares and the remaining 15% from FAW, a figure that will be used for the construction of the carbon neutral plant and for the start-up of the production lines of the built models. in Italy” – explained Katia Bassi at Il Sole 24 Ore. At least two models will be born in Gavassa, S9 and S7 which will be declined both as a crossover and as a coupé: “The S9 will be our technological and style manifesto with the start of production in 2023 and first deliveries in 2024. It will be priced at around 2 million euros with full production of around 200 cars per year. We chose the Motor Valley because its excellence is recognized globally. Our will is to look for the best professionals in the automotive sector and beyond, because our cars will aim to have a high technological content becoming real personal devices. In addition to bringing home those who went to work in foreign automotive companies, we will aim for the growth of new graduates thanks to the hiring of an additional 200 researchers. By 2022, we will have 400 hires. We will shortly reveal the brand under which we will market our cars, sold in over 50 experience centers outside the Chinese market. “
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