The siege on Shein It narrows. His success has not gone unnoticed by anyone, but his practices to achieve this impact are those that concern European regulators. For this reason, the European Commission (CE) has sent the company of Asian origin … A request for information under the powers conferred by the Digital Services Law.
Specifically, the CE has asked Shein to provide internal documents and more detailed information on “the risks related to the presence of illicit content and goods in its market, about the transparency of its recommendation systems and about access to data by part of qualified researchers ».
But surveillance about the successful online clothing store does not stay there. The commission also requests Shein that provide detailed information on «the measures taken to mitigate the risks related to the protection of consumers, public health and the well -being of users. The Commission also requests details on the protection of the personal data of the users ».
This request for information has a temporary frame: the CE has given the term until next time February 27 for all the required information to be presented.
Together, it is another step in the investigation that Brussels already started last year against the Chinese company and for which he sent him a first requirement of formal information (RFI) in June 2024 to ask for details about his application of the mechanism that allows users to notify illegal products.
Once community services receive the information claimed in this second requirement, the Commission will analyze the answers and determine “the steps to follow”, including the possibility of initiating an infringement procedure against the company.
This investigation is different from what the Community Executive himself announced Wednesday, in this case piloted by the European Cooperation Network for Consumer Protection (CPC) and that examines whether SHEIN is violating community legislation in Consumption subject.
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