The share of VimpelCom subscribers using push-button telephones (a Beeline brand) is about 23 percent. About informs RBK with reference to the analytical reports of the company.
According to research data, the most frequently used devices of this kind are Russians over 65 years old – 37 percent of the total number, as well as residents of the regions. In particular, in Krasnodar and Vladivostok every fourth inhabitant uses them, in Moscow – every fifth. Analysts call iTel and Nokia the most popular manufacturers of push-button phones in Russia.
This statistic is also confirmed by T2 RTK Holding (Tele2 brand). Company representatives estimated the share of such subscribers at 20 percent of the total. They emphasized that the demand for simple models is falling rather slowly, despite the large-scale digitalization of public life. “They are bought for children, there is a category of subscribers (and these are not always elderly people) who need a phone only for calls and for whom a long battery charge is critically important,” the operator explained.
In turn, MegaFon claims that the share of subscribers with push-button telephones in Russia is only 17 percent and continues to decline rapidly. “Most often, such devices are used by customers aged 50 to 70 years,” – said the company.
In March, it was reported that a livestock breeder from Tuva, Aydash Saryglar, spent seven days in the taiga without food and survived thanks to a push-button telephone, which did not run out despite the frost. The man went to the neighboring village of Eerbek on business, but did not take anything with him except a gadget, despite a severe blizzard.