Sevilla finds a sponsor for its shirt a year and a half later

11/14/2024

Updated at 2:17 p.m.

He Sevilla FC announced this Thursday that it has reached a agreement with Frigicoll “exclusive distribution company of Midea air conditioning solutions in Spain and France and of the range of Midea appliances in Spain” to become an official sponsor of the club. «In this way, Midea’s name will appear on the front of the first team’s shirt from the next matchdayin the match that will pit Sevilla FC against Rayo Vallecano at the Ramón Sánchez-Pizjuán. The agreement will extend for the rest of this season and the next.», says the club in its statement.

In this way, Sevilla finds a sponsor for his shirt after not having it throughout the 23-24 season and the first thirteen days of this season. The club had not worn a company brand on the chest of its shirt since the remembered Europa League final played on May 31, 2023 against Roma
in Budapest.

In statements released by Sevilla, José María Del Nido Carrascopresident of the club, evaluates the agreement in the following way: «An alliance for which the club has been working intensely for a long time until finding the ideal partner. Midea is a company of undoubted international prestige, It is among the 500 most prominent companies in the world according to Forbes, and shares with Sevilla FC its commitment to technological development, as well as one of our main characteristics, the ability to improve. “We are very happy with this agreement.” For his part, Juan Rigol, CEO of Frigicoll, also expressed his satisfaction with the agreement: “We are delighted to join the Sevilla FC family and we aspire to win the hearts of Sevilla fans.”

This agreement comes a few days after Sevilla announced that Lorenzo Aldobrandini had assumed the position of head of the Sponsorship Department and the arrival of José González-Dans as the new General Director of the entity was also announced after the departure of José María Cruz. .