Boost income by making the stadium a space with activity 365 days a year. It is the objective of Sevilla FC for him Ramón Sánchez-Pizjuána plan that is already underway and that, in fact, has already become one of the ways of extra income that the club receives annually. According to the data offered by the club to ABC of Sevillethe Sevilla headquarters annually generates 1.7 million euros annual. A not insignificant amount taking into account the delicate financial situation of the club, which has opted to diversify to generate more income.
Sevilla has three new vertical business lines: Stadium Tour, Sevilla FC Events and Matchday Experiences. The first two take place on non-match days, while Matchday Experiences, as their name suggests, take place during competition days. This last activity is a novelty this season and, according to the club’s estimates, will mean an increase in this income of 10 percent per season.
Furthermore, Sevilla estimates that income from this type of non-sports activities will continue to increase due to the acceptance of the Sánchez-Pizjuán tour. In the 2022-23 season, the club brought together 77,000 visitors to attend guided tours of the stadium, which represents an increase of almost 50 percent in turnover compared to the previous year. Sevilla attributes this increase to tourism boom in the capital of Seville and the update that has been applied to the tour such as, for example, the immersive experience. However, the idea is that the number of visitors continues to grow in the current campaign, the club expects that the number of fans who take part in the Stadium Tour will rise to 100,000 people, which would represent a year-on-year increase of more than 40 percent.
Celebration of events
In addition to experiences, Sevilla FC is specializing in organization of events on non-match days. During the last campaign, the Sánchez-Pizjuán hosted more than 60 events, both business and private, with 37 of a completely external nature. An example that transcended was the celebration of ‘The Champions Burger’. However, not only does it host these types of events in the stadium, but the José Ramón Cisneros Palacios sports city It has also hosted new event formats, such as company teambuilding days.
The registrations in this item last season represented an increase in turnover of 151.3 percent compared to the 2022-23 campaign, betting on hosting larger events.
News
In this month of November, Sevilla has released the Matchday Experiences. An activity that takes place on match days and that the club wants to promote to make the leisure and entertainment offer more attractive for both the visitor and its own social masses. Within this activity, there are five types of packages which, depending on the price, will be a more or less complete experience. The idea is that the user can experience a full match day in privileged enclaves of the Ramón Sánchez-Pizjuán stadium.
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