1. SEO will continue to be important for businesses of all sizes
2. SEO consultants will become even more specialized
3. Mobile SEO will become even more important
4. Local SEO will remain important for small businesses
5. SEO keywords will become more specific
6. SEO copywriting will evolve
7. The rise of voice search will impact SEO
8. Image SEO will become more important
9. Schema markup will become more important
10. Social media signals will influence SEO rankings
SEO will continue to be important for businesses of all sizes in 2022. The competition for online visibility will only increase, making SEO a necessary part of any digital marketing strategy. SEO Consultant will become even more specialized, providing services that help businesses navigate the ever-changing landscape of search engine optimization. Mobile SEO will become even more important as people increasingly turn to their smartphones and other devices to access the internet. Local SEO will remain important for small businesses hoping to attract customers in their area. SEO keywords will become more specific, reflecting the changing trends in search behavior. SEO copywriting will evolve to meet the needs of both search engines and searchers. The rise of voice search will impact SEO, as businesses strive to optimize their content for this growing technology. Image SEO will become more important, as images become a more common form of search engine results. Schema markup will become more important, as it helps search engines understand the content on your website. Social media signals will influence SEO rankings, as social media continues to be a major force in digital marketing.
These are just some of the SEO trends that businesses need to be aware of in 2022. As the landscape of SEO changes, businesses must adapt their strategies to stay ahead of the competition and ensure that their website is visible to potential customers.
1. User Intent
One of the most talked-about topics for 2022? User intent. It’s a trend that’s here to stay and one SEOs need to be aware of.
User intent research can be used in various stages of SEO. From your initial keyword research to on-page SEO and link building, understanding what your target audience is looking for will help you create a better SEO strategy. There are a few different types of user intent:
Navigational: The user is looking for a specific website or webpage (e.g., Facebook, Amazon).
Informational: The user is looking for information on a topic (e.g., How to boil an egg).
Transactional: The user is looking to buy something (e.g., Nike shoes).
2. Mobile-First Indexing
Mobile-first indexing means that Google will primarily use the mobile version of your website to determine your rankings. This change was first announced in 2016 and has been slowly rolled out since then. In March 2018, Google announced that they would start using mobile-first indexing for all new websites. If you don’t have a responsive design or a separate mobile site, this could negatively impact your SEO.
To prepare for this change, make sure your website is optimized for mobile devices. This includes having a responsive design, fast loading speed, and easy to use navigation. You should also update your Google Search Console settings to reflect your preferred domain (www or non-www).
3. RankBrain
RankBrain is an artificial intelligence system that helps Google interpret search queries and determine the best results. It’s been a part of Google’s algorithm since 2015 and is one of the many factors that impact your Local SEO Consultant.
To optimize for RankBrain, you need to create high-quality content that is relevant to your target keywords. Your content should also be easy to read and understand, as RankBrain takes into account factors like click-through rate and dwell time. In addition, you should focus on creating a natural link profile, as too many unnatural links can trigger a red flag for RankBrain.
4. Voice Search
Voice search is another SEO trend that’s here to stay. With the popularity of smart speakers like Amazon Echo and Google Home, more and more people are using voice search to find information online. In fact, comScore predicts that 50% of all searches will be voice searches by 2022.
To optimize for voice search, you need to ensure that your website is mobile-friendly and fast loading. You should also focus on long-tail keywords, as these are more likely to be used in voice searches. In addition, you need to ensure that your content is easy to read and understand, as people often speak in a conversational tone when using voice search.
5. Visual Search
Visual search is another SEO trend that businesses need to be aware of. With the rise of Pinterest and Instagram, more and more people are using images to find information online. In fact, according to eMarketer, 31% of US internet users said they have used visual search in the past month.
To optimize for visual search, you need to ensure that your images are SEO-friendly. This includes adding keywords to your image file names and ALT tags. You should also focus on creating high-quality, original images that are relevant to your target keywords. In addition, you need to make sure your website is mobile-friendly, as people are more likely to use visual search on their smartphones.
6. Structured Data
Structured data is a type of code that can be added to your website to help search engines understand your content. It’s often used to mark up content such as reviews, recipes, and events. This code can be added in the form of Microdata, RDFa, or JSON-LD.
Adding structured data to your website can help you gain an SEO advantage, as it makes your content more accessible to search engines. It can also help you earn rich snippets, which are enhanced listings that appear at the top of the search results. These listings can help you increase your click-through rate and get more traffic to your website.
7. Local SEO
Local SEO is the process of optimizing your website for local searches. This is important for businesses that serve a specific geographic area, such as a city or town. When people search for local businesses online, they often use keywords that include their location, such as “restaurants in New York” or “dry cleaners in Los Angeles.”
To optimize for local SEO, you need to ensure that your website is listed on directories and review sites like Yelp and Google My Business. You should also add your business address and phone number to your website, and include local keywords in your content. In addition, you need to make sure your website is mobile-friendly, as people often use their smartphones to search for local businesses.
8. Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP) is a type of code that can be added to your website to improve its loading speed on mobile devices. AMP pages are lightweight and load faster than traditional web pages. Google has said that AMP is not a ranking factor, but it can help you improve your click-through rate and get more traffic to your website.
To add AMP code to your website, you need to create AMP versions of your web pages. This can be done using the AMP plugin for WordPress or by adding AMPMHTML code to your website’s HTML. Once you have created AMP pages, you need to submit them to Google so they can be indexed and appear in the search results.
