In March, an unprecedented event shook the world of SEO Google (Search Engine Optimization): an automated bot called yoshi-code-bot has published a series of documents from the company’s internal Content API Warehouse.
These documents, once jealously guarded, have been shared with Rand FishkinThe co-founder of SparkTorowho compiled a detailed article based on nearly 2,500 pages describing the way SEO Google ranks pages and websites on the Internet.
This episode raises a fundamental question: why should we care? The answer is simple but profound, as these files give us an unprecedented look at what really matters for SEO Google when it comes to ranking websites and web pages.
Google SEO is not what we have always been told
What emerges is a very different picture from what Google has traditionally communicated; these documents in fact tell us how the Internet is indexed, revealing a series of factors and metrics that Google never openly discussed it.
Search Engine Landone of the most authoritative voices in the field of SEO, believes While this leak may be one of the biggest stories in the history of Google SEO and search in general, what exactly do these leaked documents contain?
Let’s start first from the fact that documents are updated in March 2024 and include 2,596 modules represented in the API documentation, with 14,014 attributes, however it is not specified how the classification features are weighted; we just know that they exist.
After that we find i downranking factors among the most relevant information, i.e. those documents that reveal various factors that can lead to the declassification of a site, these include:
- mismatched links: a link that does not correspond to the destination site;
- SERP signals: indicators of user dissatisfaction;
- product reviews: the impact of reviews on rankings;
- geographic location: the influence of location;
- exact match domains: domains that match exactly a keyword;
- pornography: the presence of adult content.
According to what emerged from the leak, many of the claims made by Google to SEO professionals appear to be false, and another has also expressed himself in this regard SEO expert, Mike Kingwho published his findings based on the leaked documents and stated:
“’Lied’ is harsh, but it’s the only accurate word to use here.”
who then added:
“While I don’t necessarily blame Google’s public representatives for protecting their proprietary information, I disagree with their efforts to actively discredit people in the worlds of marketing, technology and journalism who have presented reproducible findings”
One of the main ways in which the American company deceived the public about Google SEO was by claiming that it does not use Chrome data to rank pages, on the contrary in the leaked documents, Chrome is specifically mentioned in the sections about how websites appear in search results.
So far, Google has not commented on this leak, however we can be sure that Google will do everything in its power to suppress this information.
The Impact of News Leaks on SEO Professionals and Digital Marketing
The leak of internal documents related to Google SEO is not just a matter of academic curiosity, but has concrete implications for practitioners and for anyone who works in digital marketing.
Understanding how Google ranks web pages is essential to optimize online visibility and to structure effective content strategies, which is why the revelation of these documents has created quite a few problems throughout the industry.
Transparency has always been a key demand by SEO professionals towards Google, that’s why this leak raises questions of trust as it suggests that Google may not have been completely honest about the metrics and factors that influence rankings, this would lead to a reconsideration of SEO practices and a more critical examination of Google’s official statements.
With the knowledge of new ranking factors and penalties, SEO professionals will have to re-evaluate their strategies, for example, the revelation that Google may be using Chrome data to influence rankings is a game changer for web page optimization, and this means that factors such as time spent on the page and user behavior take on greater importance.
The leak also raises ethical questions, if Google has indeed deceived the public and professionals, this raises questions of liability, how should Google be held accountable? AND How can SEO professionals and digital marketers protect themselves from potential future misinformation?
The SEO and digital marketing community has reacted with a mixture of surprise, outrage and curiosity, with many eager to examine the documents to adapt their techniques and strategies, while others express concern due to possible legal repercussions and data privacy.
This leak could mark a turning point for SEO, it could lead to a greater openness and collaboration between Google and SEO professionalsor it could trigger a battle for control of information and the transparency of search algorithms.
In conclusion, the leak of internal documents related to Google SEO has opened Pandora’s boxrevealing information that could transform how we understand and practice Google SEO, and as the debate over ethics and transparency continues, one thing is certain: the world of Google SEO will never be the same again.
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