Governor Rubén Rocha Moya’s “weekly” conference continues to position itself as a great exercise to communicate his actions, works and work agenda. It is very positive because it has become a space open to local media. In addition to that it has managed to mark the government narrative. It is certainly successful.
The negative of this great exercise of openness to information is that the majority of the state cabinet does not show interest in this conference, starting because they do not share it and do not connect to follow it live, despite the fact that the government line is sent and From there Rubén Rocha sends instructions.
Another unfortunate situation is that the secretaries do not even learn by looking, because while Rocha attends to the media for more than an hour and answers questions, the “public servants” are closed to providing information or making their actions known. It is more difficult to interview the secretaries, this could cause wear and tear on the governor over time, when the function should be to protect him.
In a conference, the governor questioned whether his officials and collaborators saw the “week”, to which his head of communication, Adriana Ochoa, quickly answered yes. In fact, this was a very clear message that they should be attentive to, for example, yesterday the secretaries who shared the transmission were Rosario Torres from tourism; Javier Gaxiola, from Economy, and Jaime Montes, from Agriculture.
Also other state officials who are very active on social networks and who stay connected to the weekly broadcasts and share them on time are Joaquín Landeros, Óscar Loza Santos, Rodolfo Valenzuela, Saúl Meza, Cynthia Gutiérrez and Óscar López, the latter with great management social networks.
The Secretary of Tourism, Rosario Torres Noriega, shared yesterday’s week, but additionally, it must be said that she has great network management, she uses them to promote the attractions of the state and where to visit, she generates many reactions and has very good photos, she knows communicate. She should advise her fellow cabinet members.
The head of Economy, Javier Gaxiola, continues to gain followers and has good network management, especially Facebook, he shared the weekly broadcast and most of his publications are to highlight the governor. Jaime Montes, from Agriculture, is also aware of the governor’s activities and is active in networks.
Those who are detached from Governor Rocha’s agenda and prefer to have personal publications are the Secretary of Education, Graciela Domínguez; Ruth Díaz Gurría, from Welfare; Flor Emilia Guerra, from Fisheries, and Héctor Melesio Cuen, from Health, who note the distance from the governor because the last publication together was on March 7.
It is very particularly unfortunate that the area with the most potential in the government to promote what they are doing, such as Public Works, its head, José Luis Zavala, is not interested in communicating, he has shown himself to be a closed and inaccessible secretary. I hope it hasn’t gone up.
The state cabinet should not dismiss the governor’s question of who listens to his weekly conference, do not rule out that he is taking note, because everything adds up and many inactions remain. In the case of Rubén Rocha, his network management is impeccable, he knows how to communicate and, above all, position his narrative. So watch out.
Outstanding. Yesterday, the deputy Sergio Mario Arredondo presented an initiative to the State Pension Law, in which they will establish as a serious administrative fault the omission to inform the IPES of the fees and contributions that are made to the workers, with this they seek to provide Legal certainty.
political memory. “In politics, the straight line is the shortest”: Benito Juárez.
#Secretaries #disconnected #Semanera