Jaguar is one of the brands that will soon come to an all-electric offer, anticipating by about ten years the future ban on the sale of new cars with combustion engines (in Europe). This choice is favored by a clientele who, prices in hand, will absolutely be able to support the electric transition not only by buying a car, but by being able to afford to build around it a renewable energy recharging and recovery system, able to maintain it. . The advantage for premium brands is just that, and so Jaguar is ahead of the curve.
Marco Santucci, CEO of Jaguar-Land Rover Italia, gave some interviews to Italian newspapers talking about the future strategy. “From 2025 we will only sell electric, with a whole range of completely new models that we will begin to unveil as early as next autumn. We will reposition the brand and go back to being a luxury brand. I believe Jaguar customers will take the change well: we are placing a lot of emphasis on the growing importance of the environment factor. A sensitive topic for traditional customers and even more so for young people. Indeed, we rely heavily on their contribution and sensitivity towards the climateThe manager told Repubblica.
Santucci is convinced that electric can be a solution if well explained to customers. For him it is necessary to clarify the real criticalities of the electric car, but at the same time he believes that it is correct to focus on them, at least for his brand. The idea of the CEO is as follows: invite governments to be more attentive to the new jobs that can be created, instead of focusing on the ‘old’ oneswhich by force of what will have to be reconverted.
In Corriere della Sera, Santucci explained the point of view in more detail: “Perhaps it would be up to the government to choose to focus on the technology of the future based on European regulations. If Europe has already chosen to go electric, the Government should help companies to produce batteries, to make gigafactory in Italy, to increase the tax exemption by promoting the use of electricity at the company level. And make an energy choice to the advantage of alternative sources, which we have: wind, solar and hydroelectric. In the United States, Biden has decided to invest $ 174 billion in the $ 2 trillion American Jobs Plan to win the global race for electric vehicles. Thus, we too should lead companies in the right direction, rather than put them on a dead end“.
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