Fuortes jokes at the press conference: “We could transform the horse in Viale Mazzini into an equestrian statue for Ama”
“Our company with this Festival enters fully into the television of the future“So the CEO of Viale Mazzini Carlo Fuortes during the final press conference on Sanremo Festivalsummarizes the great success of the 72nd edition, already projecting towards the future.
“The Festival, points out Fuortes, has renewed itself but confirming its identity. Never as in this edition has he managed to involve everyone. The Sanremo Festival is a national collective ritual that was previously only on television and has now managed to pass on to mobile phones and digital platforms. Yesterday the highest was reached download volume in the Italian history of digital platforms. This thing was not taken for granted, and for this I must give thanks to Amadeus “.
And underlines: “Amadeus I don’t want to thank him, I’d like to make him a paean, because he truly led both the artistic and the management part in a masterly way “.” All our great Rai company “ has contributed to making the edition “extraordinary with” great quality “proposals and” quality pays off, because the public is smarter than they sometimes think “, he remarks Fuortes.
Furthermore, to pay homage to the success of the third festival of Amadeus, which ends with a historical audience record, with an average of five evenings never so high since 1997, the CEO Fuortes jokingly declares: “There is a friend who suggests to me: you could replace the dying horse in front of the entrance of viale Mazzini with an equestrian statue of Amadeus. Here, if he were still alive Francesco Messina, we would have asked him for the new statue. ”
Sanremo, Amadeus towards the fourth conduction: “I’m honored, we’ll talk about it”
“When I first met the CEO Carlo Fuortes, received me and told me a simple but decisive word: I have full confidence in you, do the festival you feel you are doing, share it with the director Coletta, but do what you have in mind. It’s a lot of stuff, she gave me the push to go in the direction I had in mind, “he declares Amadeus at a press conference, summarizing his 2022 experience as follows: “The first Festival he made a noise, the second made everyone shut up and good, this was creepy “.
And on the possibility of the quater, in the wake of the words of the ad Fuortes “Never change a winning team”, Amadeus he states: “I am honored by the CEO’s proposal and I thank him. As he rightly said, we must think with rested minds”. “Do Sanremo it is a very long job and things must be done when you have ideas, enthusiasm and strength. You have to take things very seriously. We will have the opportunity to meet and chat peacefully and with affection, as we have always done, about Sanremo and, I hope, also about other projects because Rai is my home “, concludes Amadeus.
Extraordinary edition also from an advertising point of view: the 2022 collection raised 42 million euros, 4 more than last year, when a historic milestone had already been marked. “And this happened despite the new reductions in crowding. A definitely flattering result, due to a change in model, in paradigm, which involved brand integration and not a series of advertisers who all do the same things”, he underlines. Gian Paolo Tagliavia, CEO of Rai Pubblicità.
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