Fernán Quirós, Horacio Rodriguez Larreta and María Eugenia Vidal have already recorded. But the great bet of the campaign strategists is focused on the figure of the Minister of Health, whose notoriety for his performance during the course of the pandemic is a active that the brains of communication intend to exploit to the fullest.
“Safe vote”That is the motto of the message that the leadership of the Buenos Aires Government intends to install in the previous primaries on Sunday, September 12.
Worried about an eventual absenteeism, especially in older adults, on voting day. Due to the health concern around the coronavirus, despite the frank decrease in cases in recent months and the progress of the vaccination plan.
Maria Eugenia Vidal. Its performance is not what they expected in the PRO. Photo Luciano Thieberger.
The filming of Quirós, which was done in recent days like those of Rodríguez Larreta and Vidal -head of the list-, and in which he assures that there are no epidemiological risks to vote in the STEP, it is planned to advertise, according to the sources, in the preview on Sunday 12.
In line with the authorization, as they trusted, of larger Covid-19 testing posts for those voters who present doubts before the election.
The group of older adults is key to the ruling party: the heads of the Buenos Aires strategy have measured that three out of four vote for the candidates of Rodríguez Larreta de la Ciudad. Especially, in the north, where first the macrismo and now the larretismo have their greatest base of support.
They aspire, therefore, to reach 50% immunization with two doses as soon as possible. To avoid, in any case, the advance of the Delta variant. So far, the universe of inoculated with two vaccines is around 35%.
It was even speculated that Quirós could record telephone messages or personalize the advertisements, to increase the loyalty of the message: at the headquarters on Uspallata Street. the use of databases is always a temptation. They appeal to them as much as they do to polls.
In the coming days, the Buenos Aires team will finish defining central aspects of the “safe vote” plan.
Fernán Quirós recorded messages. Photo Germán García Adrasti.
The relevance of the figure of the Minister of Health, about whom the Head of Government allowed him to fantasize for months before an eventual intern with Patricia bullrich and while Vidal stretched his silence and indecision, it was revealed in recent weeks: the former Buenos Aires governor He walked with him for as many vaccinations and hospitals as he could.
With the former Minister of Security, the brains of the campaign strategy, led by Federico Di Benedetto -the most trusted official of Rodríguez Larreta-, they sought the same effect: that Vidal spill the very high adherence that Bullrich has in the hard voters of the PRO.
The performance of the former governor is not as expected. Added to the concern about the pandemic in the electorate more closely related to the PRO is the performance of Ricardo López Murphy, better than expected, and what the eccentric Javier Milei, a reference to liberalism, may wield.
In the environment of Vidal and in the larretismo they discount anyway that, in November, the candidate will have the same support that the local ruling party had in the last elections. “You have to see the whole movie”, highlight its collaborators.
It is no coincidence, in that sense, that in recent weeks the former governor has hard his speech, a sign of the internal restlessness in a leader who always worshiped moderation.
Rodriguez Larreta, whose management is highly valued, according to the numerous polls commissioned by the heads of communication, was also beaten. Diego Santilli uses the same strategy in Buenos Aires territory. And reinforces, in the face of sprint Finally, the link with Bullrich for electoral needs.
On Thursday, the former Minister of Security and the former governor recorded a series of spots together that will be seen over the next few weeks. Bullrich also provided the voice for a tape that will serve as a telephone message: he asks them to vote for the candidate for deputy.
It is that the head of Government is gambling his political future and his presidential project with the experiment that he devised in the Province at the head of Santilli. But you can’t afford to underestimate the Buenos Aires choice.