Giorgia Meloni and the prank call: the problem is her loneliness, the emptiness around her
The phone call with the fake representative of the African Union, which had the prime minister as its protagonist Giorgia Meloni, is understandably at the center of the political-communicative debate. There question that we can ask ourselves, precisely in communicative terms, is the following: how does the figure of Meloni herself emerge from this? To comment on the story, we must clearly distinguish two aspects: the performance of Meloni’s staff, and the performance of Meloni herself. On the first point, by explicit admission from the office of the Prime Minister’s diplomatic advisor, there was a real problem with security and reliability controls, which were evidently inadequate. The responsibility for this poor performance lies only indirectly with the prime minister, who – in this regard – is part “injured” (but some might argue that the choice of collaborators is a management responsibility which in any case falls to you).
The aspect that interests us is then the second: How was the Prime Minister’s communication management of the phone call? My personal point of view is that it can be defined amazing (unexpected, original compared to the typical behavior of political leaders). Melons he surprised observers by having conducted the interview in accordance with three characteristics, which are: sincerity (candidness), tranquility (serenity), reciprocity (symmetry).
Technically, Meloni was skilled and above all original in terms of communication, because he set up the interview according to a scheme of simplicity, immediacy, transparency and mutual communicative trust which represents an exception in the rather rigid panorama of institutional and, above all, diplomatic communication, in an international context. Precisely for this reason, many observers have criticized it, but for different aspects the (involuntary) communicative performance of Melons represents a sort of turning point. It represents the demonstration that, even in politics, the Zen motto can be applied which says “behave in public as when you are in private, and behave in private as when you are in public”. The problem, for Meloni, is what I have already reported right here on “Affari Italiani”: the loneliness of a leader who has not yet built around her a group of collaborators and inflowing forces capable of the task, very difficult, which he must carry out. But there is no longer any doubt about the fact that she is a skilled communicator, with traits of strong originality.
* Political scientist and pollster
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