Maimouna’s condition differs only in some details from the situation of many working women or those who are forced by circumstances to use public transport in Nouakchott. This situation prompted a group of women to think of establishing an institution that specializes in transporting women.
pink idea
The group noted the women’s need to be comfortable with women like them, especially in the late hours… Also, “the problem of going to work and schools for women poses a permanent problem and causes great concern to families who do not have time for either party to deliver them and return them in a safe atmosphere,” she says. For Sky News Arabia, Fatima Muhammad Al-Amin, Subscriptions Officer for Rose Ride.
She explains: “After two years of studying the idea between us and reviewing the experiences applied in some countries, we started working on its implementation, and on the third of September 2021, Rose Reid launched.“.
medium fleet
In front of the headquarters of the Rose Ride Company in the neighborhood of Taghrez Zina, a number of modern, pink-coloured cars are parked. However, the company started with a limited fleet. Safia bint Ahmed, deputy director of Sky News Arabia, explains: “In the beginning, we set out with five cars in the main branch, and we are working to open branches in other Nouakchott wilayats, then in the provinces and districts… and at a later stage the cities of the interior.“.
Security and privacy
Maryam Bint Al-Talib, who is responsible for administrative affairs at Rose Ride, confirms to Sky News Arabia that the company “is based on women’s need for security, to preserve their privacy and to prevent harassment,” and explains that pink cars “are subject to constant monitoring of sound and movement, and the drivers are women, and we Full responsibility for what happens during the transfer of customers“.
Rose Reid is working on her own application, which is “almost ready,” as Deputy Director Safiya bint Ahmed confirms to Sky News Arabia. The method of work, pending the start of the application, explains: “Now we monitor the cars by providing them with GPS, and we receive customer requests by phone. When we receive a call, we look at the car’s locations and contact the nearest captain to the customer’s location“..
kids too..
In addition to women, Rose Ride provides a service to transport children from home to school or nursery.. Administrative Affairs Officer, Maryam bint Al-Talib, explains that “for children, a driver must be accompanied, who takes care of the children and ensures their safety.“.
Rose Reid chooses her drivers from among the applicants for the job, according to criteria explained by Maryam Al-Talib to Sky News Arabia: “The female drivers undergo a trial period to monitor their driving skills and the level of their interaction with customers, as well as their knowledge of the city’s landmarks and streets… After that, they join the work in an official capacity.“
Maryam clarifies that “there is nothing in Mauritanian law that prevents a woman from carrying out transfers. Custom and custom have made it a male job, but times have now changed and women have more right to transfer women.”“.
promising experience
Despite the concern that accompanied the launch of Rose Raid, the organization of work led to the completion of the first stage with confidence, expressed by Fatima Muhammad Al-Amin by saying: “We faced difficulties and criticism at the beginning, but we succeeded in overcoming them and benefiting from them, which contributed to the success of the company and made it represent an opportunity for many women, especially middle-ranking women. school.” Maryam Al-Talib explains: “The future is promising, the experience since its inception is promising, and the work is progressing at a smooth pace, and we are optimistic.”
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