Media own goal by the leader of the League
According to the analysis carried out by Reputation Ratingthe welcome reserved by the mayor of Przemysl Wojciech Bakun a Matteo Salvini caused collateral damage to the Cancer First Aid Onlus (Cpa) and to the sponsors on the jacket of the Premier League, in the images of the video that soon went viral on the net.
Taking into consideration the examination period between 8 and 9 March 2022, a general negative impact on the reputation of the non-profit organization and the 20 supporting brands present in the images, which recorded an average decrease of about 13 percentage points. This is what emerges from the new analysis carried out by Reputation Rating, the only brand search and comparison engine based on a patented algorithm that weighs and measures the dimensions of reputation, certifying a series of objective and subjective parameters, through blockchain technology. The public opinion seems not to have spared the jacket “full of sponsors” worn by Salvini, which clearly displays the brands of about 20 Italian brands that support Cancro Primo Help Onlus (Cpa), an association active in the field of oncological diseases. Although it has been proven that there was no direct link attributable to the Italian politician, and that it was therefore an isolated and spontaneous initiative of the leader of the League, the brands are certainly not enjoying positive publicity, and in all likelihood to totally without their knowledge.
Sentiment Analysis is negative
Joe Casini, co-founder of ReputationRating, comments on this story as follows: “Salvini’s words were of no use and, only later, he declared that he wore of his own free will the jacket in support of the non-profit organization. In the hyper-connected world in which we live, the images of the video of the protests of the mayor Bakun had already made the rounds of the boot, fueling conspiracy theories as always. The social media algorithms have done – as always – the rest, showing users only posts and articles “related to their interests”, which in this case is equivalent to saying: “exclusively confirming one’s theory”. This “information bubble” has certainly caused serious damage to the image of the brands involved, but the thing to do for more species is that they have not had any replication power “. Investors and lenders of the brands in question – particularly at a national level – are also among the other stakeholders who reacted worse (-12.44%), as a response to the confusion about their involvement in the affair. To perceive it, and therefore we are talking about stakeholders, are mostly citizens (-15.92%) as noted especially by the Sentiment Analysis that between blog posts, social networks and forums recorded a negative sentiment (68%) around the main keywords related to Salvini and the names of the brands involved.
The research of the Reputation Rating
The reputational research was carried out by combining data deriving from: media intelligence analysis of the main national newspapers; Web reputation analysis & Sentiment Analysis; public statistical surveys. All under the lens of the patented Reputation Rating algorithm. Going into more detail of the reputational collapse detected by the ReputationRating, we note that the Leadership & Innovation Drivers are the most impacted (-10.84%); and CSR (Social Responsibility) (-14.51%).
On the same topic, read also:
Salvini’s jacket is from a non-profit organization. The mystery of those logos revealed. Photo
Salvini in Poland and the jacket-case: Colmar and Audi distance themselves
Poland, Salvini’s protesters? Two Italian freelance photographers
Salvini on the protest in Poland: “Controversy of the Saviano on duty little thing compared to war”
Salvini in Poland: “I am here proud to bring a message of peace, others make controversy”
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