Stefano Martini and Giovanni Zoida
ReEsty: the first social network for Real Estate is born. Only certified agents and customers enter here
ReEsty has a strong social vocation but is much more than an image-based community. And it has nothing to do with the “usual” ad portal. The digital universe conceived by Stefano Martini for the world of Real Estate contains all the tools necessary to simplify the work of agents, finally bringing the world of real estate agencies into the midst of the Digital Revolution. The Metaverse is already open, the site will open its doors in a few days, while the app will arrive in stores in December 2022. To date, 50 agencies have already pre-registered to take the opportunity to be among the first to use ReEsty.
ReEsty, how the social network for Real Estate works
Upon entering ReEsty the real estate agents they can create a personalized profile with the agency’s logo in a few minutes, easily publish photos and videos of the properties they deal with, organize virtual visits and present a new property to a selected audience. More generally, every operator or agency has at hand a whole series of tools that simplify daily work, from the agenda of appointments to free training webinars. “ReEsty is very different from many online ad portals, mainly for three reasons – he explains Stefano MartiniCEO of ReEsty and real estate agent with decades of experience.
· First, it allows users looking for a home to view properties in the way i social network they got us used to it: through an image feed. Photos are the element that captures the interest of those looking for a home, whether it is to live in or to make an income.
· According to, ReEsty it hosts only qualified agencies and agents, private individuals cannot sign up as sellers.
Third, it offers advanced digital tools to automatically make appointments, learn about industry news and meet potential customers in the Metaverse“.
When someone is interested in organizing a visit, they can simply tap in the app or click on the desktop agent calendar who is in charge of that property, so as to view its availability and make an appointment. Or you can call the agency, always very immediately, to speak in person with an operator. All operations can be carried out by agents and customers within the platform.
ReEsty, no more endless hours spent on the phone
The real estate agents they spend 10 or 12 hours a day with their ears glued to the phone, coordinating with colleagues and answering calls from potential customers or questions from those who would like to start a negotiation. To date, the Internet helps but only up to a certain point. In fact, online ad portals are not particularly versatile and to communicate with the customer it is usually necessary to retrieve the phone number and call. The ecosystem of ReEsty, developed internally by the startup’s technical team, also integrates a third-party chat, very similar to Messenger, which allows you to interact directly with potential customers. In addition, real estate agents can organize video chats and virtual appointments to view the property. Communicating easily with customers even remotely is more important today than ever.
ReEsty, a privileged access to the Metaverse
Born in 2022, ReEsty it could only exist in the Metaversewhere the real estate agents they can meet customers and partners in virtual rooms customized with logos and advertisements. «In the Metaverse of ReEsty it is possible to organize webinars with clients interested in the agency’s services, so as to tell their work in a captivating and direct way, or to present a new property on the market through photos and videos. When using a virtual room, it is possible to show a series of branded contents and advertisements relating to one’s own services or those of third parties, thus monetizing the space »underlines Martini.
Every webinar can accommodate up to 50 guests, who can sign up quickly and easily with Eventbrite. The number of guests is designed to optimize the work of agents without overcrowding the virtual rooms, thus allowing a smooth interaction between all participants, who will enter the webinar with their avatar and will be able to ask questions and ask for additional information.
ReEsty, great ease of use, low prices
ReEsty is user friendly and also suitable for those unfamiliar with technology. It also has no hidden costs: it will be free for everyone until February 2023, while from March there will be a small monthly or annual subscription, with an easily sustainable cost: less than a coffee a day. “We have designed the service so that it is affordable even for the single agent and so that it does not have a significant impact on the current expenses of the agencies – explains the CEO. The ReEsty subscription will cost a certain price, without increases over time. And the use of the Metaverse is included in the basic offer ».
Agents will be able to publish all the ads they need to work without limits. And they will be able to participate in free webinars or purchase courses organized by selected partners and certified bodies. ReEsty offers professionals in the sector the opportunity to grow professionally by attending a real digital university. The only “limit” imposed will be related to the number of webinars and meetings in the Metaverse that each agency can organize daily, so as not to risk that an oversupply confuses potential customers.
All agencies that want to have the opportunity to use ReEsty for free for 4 months can pre-register on reesty.it
What is ReEsty
ReEsty it’s a innovative startup founded at the end of February 2022. Its founder Stefano Martini, with twenty years of experience in the sector, had for some time been planning to create a tool dedicated to real estate agents and agencies that was very close to social network, an image feed to intrigue users and bring individuals closer to agencies, facilitating acquisitions. ReEsty is on the side of agencies and wants to offer a set of latest generation digital tools at a low and guaranteed cost. After less than a year what was just an idea becomes reality and ReEsty opens to the public in October 2022.
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