Oracle And Red Bull they have strengthened their collaboration and are now in very close ties. The IT multinational has signed a five-year agreement with the team that led Max Verstappen to win the first title of his career in Formula 1. The team’s 2022 season will feature extensive use of Oracle Cloud in its most significant operating areas , including analysis-based race strategy, optimized engine development and AI-based pilot training. Oracle will be title sponsor of Red Bull, therefore the Milton Keynes team changes its official name to Oracle Red Bull Racing.
The first figures are also appearing: 100 million dollars a year. A real deal for Christian Hornerwho commented: “Oracle Cloud enabled us to make race day decisions that helped Verstappen win the championship. Discovering and reacting to opportunities quickly is critical to our success on and off the track, and Oracle is an integral part of that effort. Every element of our performance is driven by data analysis. Having Oracle as our title partner demonstrates the confidence we have in their experience and their ability to deliver a true competitive advantage“.
Chief Marketing Officer Oliver Hughes added: “The presence of Oracle, one of the largest cloud technology companies in the world, as title partner not only signals enormous confidence in Red Bull Racing’s ability to lead the ‘tech race’ on the track, but will also allow us to drive forward the our ambitions for fan engagement, a fundamental tenet of our marketing strategy. We want to take fans with us on our F1 journey, putting them at the center of the racing action and Oracle’s world-class innovation and technology will help us achieve this.“.
“Red Bull Racing has put more effort into using technology to gain an advantage than any other F1 team, and the strategy is paying off. Our commitment to this collaboration reflects our belief that Oracle Cloud Infrastructure is a strategic weapon on race day and can define the future of F1. Oracle Red Bull Racing is, and will continue to be, the most forward-thinking and innovative F1 team in the worldOracle executive vice president Ariel concluded Kelman.
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