Coming to Italy the leader of the US real estate market: Century 21, the American real estate brand, is ready to disembark. Founded in 1971 in California by the two real estate brokers Art Bartlett and Marsh Fisher, today Century 21, which has over 146,000 independent professional agents in over 13,000 offices worldwide in 86 countries and territories, launches operations for the Italian market from Rome. A market that counts in our country 5375 real estate franchises, according to the latest survey available in 2020, numbers increasing compared to 2019 when the activities surveyed were 5174. The number of operators is also growing, marking + 6.63% for 2020 over 2019.
Century 21 Italia fits into this panorama, a brand with a generalist aspiration with a potentially very high target because it sells houses for every need. Leading Century21 Italy, Marco Tilesi, one of the founders of the brand and already a real estate agent for 15 years, with experience in leading international real estate brokerage companies in Italy. “Italy for Century 21 was the only country lacking among countries with a developed economy – says Tilesi – e at the moment it is one of the most attractive countries ever in the world panorama. If I look to the next 5 years – explains Tilesi – the prospect is to open up 115 offices throughout Italy by developing a network that can almost count 2000 real estate consultants. Our goal is cover, between now and 2025, 4% of the market share of franchising agencies in Italy ”.
And if the objectives are clear, so is the method, imported from America. Century 21 agents have no area limits and can operate on the entire territory “The purpose – underlines Tilesi – is to give value to the relationship between the agent and those who want to sell the house, thus developing a bond of trust between the customer and the real estate operator who becomes a real consultant capable of managing multiple requests at the same time regarding different needs “.
And the founder of Century 21 Italia continues: “We have to fill the gap that exists in Italy with respect to a consumer who has changed habits and who today seeks comprehensive advice. that goes as far as the management of one’s assets, an area in which we are sure to be able to represent a valid ally by making the user experience evolve towards a new real estate sector where the presence of information technology, technological tools, artificial intelligence that by now they permeate our life and our daily life obliging us to a constant confrontation ”. The Century 21 operating model is collaborative and this has an effect on time and resources: “The result of this sales system – says Tilesi – is reflected in a + 20-25% of properties sold”.
At the center is the theme of training: agents and entrepreneurs of the network are guaranteed continuous preparation through constant coaching both to develop the skills necessary for sales and with a view to consolidating new professional skills. necessary to manage the transformations that are going through the real estate field. “Our sector is constantly evolving – concludes the president of Century 21 Italia – and to govern change we must be able to support the birth of new figures in the field, for example, of personnel selection or digital advertising”.
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