Since 2005, the Boston Consulting Group (BCG) has held its Most Innovative Companies ranking. In the 2021 edition, just released, the good news was that of the 1.5 thousand executives in the area of innovation from all over the world, 75% said that the topic has become one of the three priorities in their companies, regardless of the area of acting. A 10 percentage point jump from the 2020 ranking. “For most respondents, the experience with Covid-19 highlighted the critical importance of innovation,” BCG said at the opening of its report.
Among brands, the top four positions in the ranking were unchanged and Apple remained at the top, followed by Alphabet (Google), Amazon and Microsoft. In 5th place comes Tesla, which has ousted Samsung (which dropped to 6th on this year’s list). But the biggest surprise was the return to the ranking of Pfizer, in 10th place, a result directly linked to the development of its vaccine against Covid. In the ranking prepared 16 years ago, the Top 10 had Apple (1st), 3M (2nd), GE and Microsoft (tied for 3rd), Sony (5th), Dell (6th), IBM (7th), Google (8th) and Nokia and Procter & Gamble (tied for ninth).
For BCG, “successful innovation requires three things: making innovation a priority, committing investment and talent to it, and finally being ready to turn projects into results.” The ranking takes into account four axes. Global Mindshare (the vote of all 1,500 innovation executives interviewed), Industry Peer Review (based on the choices made by executives from the same operating segments), Industry Disruption (with weighting in the evaluations of all economic segments) and Value Creation (the return to shareholders in the last three years).
Below is the list of the 50+ from 2021:
33. Fast Retailing
27. Procter & gamble
20. Johnson & Johnson
+ Learn about the effectiveness of each vaccine against Covid-19