The death of Queen Elizabeth II, In addition to causing a huge cultural impact worldwide with the loss of a historical reference, it also brings a whole series of business repercussions.
Some brands may be forced to change their packaging in the UK. This is due to “Royal Warrant of Appointment“a royal authorization as a supplier of the British Royal House granted by the monarch with which several companies have.
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Heinz, JohnnieWalker, Coke and Martini are some of the brands that could redesign their labels because they are creditors of the Royal Warrant of Appointment.
Now, with the death of the queen, and the coronation of Charles III like the new king, all companies that previously held the Royal Warrant have to apply again to the new monarch and show that they have “regularly and continuously supplied product or services to the Royal Family for no less than five of the last seven years”, according to the guidelines.
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However, brands can continue to use the shield for two years, so many companies will remain unchanged. until the king grants them recognition again.
Other brands that have the badge include: Waitrose, Twinings, Selfridges, Bollinger, Fortnum & Mason, Bidfood, Heinz, Cadbury, Coca-Cola, Premier Foods, Unilever, British Sugar, Britvic, Martini, Dubonnet, Johnnie Walker, Matthew Gloag & Son, Gordon’s and Pimm’s.
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