Having a less painful appearance and skin contributes to psychological and physical well-being. In October, initiatives aimed at patients, family members and healthcare professionals, with the concrete support of qualified personnel
Raise your hand if you are indifferent to your own reflection in the mirror: dark circles, a marked skin, battered hair do not put you in a good mood. Even less so if the suffering image we face is the consequence of an illness, of the long and tiring treatments to counter it and of all the anguish and pain that derive from it, for the body and for the mind. Seeing and feeling good in difficult moments, on the other hand, can improve people’s quality of life. Even those being treated for cancer. And on this assumption that the new campaign of theProfessional Association of Oncological Aesthetics (APEO), born in 2014 with the aim of teaching beauticians how to perform beauty and wellness treatments on patients undergoing cancer therapy. The initiatives promoted are aimed at patients, their families, but also healthcare professionals in the sector: the aim is to sensitize them not to underestimate the possible skin damage caused by anti-cancer treatments, which today can be contained.
Improve your appearance to live better
The Quality of life campaign will be articulated, during the month of October, in a series of information initiatives conducted throughout the country and on social media. Throughout the month they will offer themselves free consultations and treatments at beauty and care centers and pharmacies: APEO specialists in oncological aesthetics will show patients and caregivers how to intervene on skin and nails damaged by the side effects of oncological therapies. Every day in Italy a thousand new cases of cancer are diagnosed – he recalls Valter Andreazza, secretary general of APEO -. The therapies available today are increasingly effective and result in longer patient survival. This is a huge step forward in cancer research, which sees for an ever increasing number of people undergoing treatment (for ever longer periods of time) that can give rise to very important cutaneous side effects, with significant repercussions on the quality of life, social relationships, the state of mind of patients and a possible impact on the therapeutic course itself. it is now commonly accepted that “health is a state of complete physical, mental and social well-being and not simply the absence of disease” is the focus of our own awareness campaign attention to people’s quality of life. Defeating cancer is very important, but just as important as you live during treatment. Often the skin and nails are so damaged that they prevent the normal performance of the simplest daily activities and in some cases even the temporary suspension of ongoing therapies. With the national “Quality of life” campaign in October we want to raise awareness on this aspect, in the oncology field not yet sufficiently considered.
It can save the skin from toxicity
Extreme dryness, burning, itching, peeling, erythema are very common side effects of drugs and radiotherapy, but according to the most recent surveys, only a minority of patients seek help to alleviate the unwanted consequences of anti-cancer treatments, although they often have a very negative impact on quality of life. It is no coincidence, in fact, that 75% of cancer patients cite hair loss as one of the most feared side effects of therapies, so much so that for this reason 10% of them even consider the option of refusing anti-cancer treatment. If we often talk about scarves, wigs and new prosthetic systems to overcome the impact (in most cases temporary) of alopecia, attention to the consequences on the skin is less frequent. It is essential to let people know that there is the possibility of intervening on skin toxicities through specific protocols, scientifically validated – he explains Carolina Redaelli, president and co-founder of APEO -. a right of all cancer patients to receive safe and effective wellness treatments, with a positive impact on the quality of life, which go beyond the simple aesthetic concept. It is not just a question of feeling beautiful in therapy, but above all of feeling good. The beauty and wellness treatments taught by APEO are based on medical-scientific principles and were born from a very close collaboration between the health and wellness professions, albeit in the clear separation of their respective competences and duties.
Specific and personalized treatments
This is not about sensitive skin but about damaged skin, which requires specific and personalized treatments and qualified personnel – adds Redaelli -. The drugs modify its structure: the skin barrier is altered, as well as the physiological renewal of the epidermis and inflammation is created in the deeper layers. The most frequent symptoms are dryness, dehydration, cracking, redness and thickening. Nails may fragment, protrude, thicken, and rash with acne-like lesions may appear on the face. An effective improvement in the quality of life of patients who have received adequate aesthetic treatments has also been demonstrated by a recent scientific study. The first beauty center specialized in the treatment of people in cancer therapy in Italy was the Wellness Area at the European Institute of Oncology (Ieo) in Milan, active since 2013, where only APEO professionals work – he concludes Loretta Pizio, co-founder of the association -. Since then, more than two thousand patients with the Ieo, as well as thousands of people throughout Italy, have benefited from our beauty and wellness treatments. Today APEO specialists in Oncology Aesthetics are more than 300 and operate throughout Italy: we begin to form a real network of excellence. At the base of our work there is the concept of multidisciplinary and the consequent collaboration, which I believe is fundamental, between health and wellness professionals. Our big goal the quality of life of people in cancer therapy, through the training of qualified beauticians who can improve skin conditions, often severely compromised by drugs.
October 11, 2021 (change October 11, 2021 | 18:16)
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