Of course, looking into the media future in the face of disruptive events is a bit like reading tea leaves. But when the international auditing firm Pricewaterhouse Coopers (PwC), which had a turnover of almost three billion euros in Germany in 2023 with 14,000 employees, provides a comprehensive analysis of the German entertainment and media market, the statements appear reliable. After all, the “German Entertainment & Media Outlook 2024-2028” contains data from 53 countries and includes both consumer and advertising spending, enriched by assessments from experts.
#PwC #forecast #media #revenues