PlayerWON seeks to give incentives to users to view company ads in search of a younger target.
Advertising seeks the public, and that also includes video games. Simulmedia, a platform specialized in the sale and insertion of television ads, seeks to expand into the entertainment software industry with PlayerWON, a service with which to introduce commercials of different themes in productions for PC and consoles, giving different rewards to the user.
PlayerWON will launch next week in the United States after several months of testingPlayerWON is serious, and in fact it will arrive in the United States this week after having been in test phase for several months agree to the Axios news website. With its premiere, Simulmedia seeks to give the opportunity to companies used to promoting themselves on television to do so in video games, with younger demographic groups, at the same time that it gives developers a new source of income. These will be able to encode in their video games 15 second and half minute long spots that will give access to different incentives once the video is consumed.
In an interview with Axios, its managers consider that users are prepared to consume this type of advertising. What’s more, Simulmedia discovered in its testing phase that players are willing to see up to 10 ads per day as long as you unlock free benefits on your adventures.
Tested on SMITE and EA games
Simulmedia has been for the last year proving how effective its method can be, counting on SMITE from Hi-Rez Studios one of its essay titles. The result? Quite hopeful for the objectives of this company, which claims to also have agreements with EA. In fact, they expect PlayerWON to be available in at least a dozen unspecified video games before the end of the year.
A few months ago, Electronic Arts made headlines for the introduction of ads in UFC 4, a practice that was withdrawn shortly after criticism. “It is very clear that the integration of ads in the playback and overlay experience is not welcome. The team has disabled the ads and we apologize for any interruption of the game that players may have experienced,” they assured, so it is not of the all clear if EA will bet on this business model again.
On the other hand, we must not forget that the presence of advertising in free-to-play video games has been the order of the day, not so much in software for PCs and consoles.
More about: Advertising and videogames, Simulmedia and PlayerWON.