Puig will close its first year as quoted with revenues of 4,790 million euros. The company Increases its sales 11.3% to another historical maximumthanks to the strong performance of its fragrance division. Despite record figures, the firm admits that worldwide growth begins to slow down after boom uninterrupted lived after pandemic. However, you still don’t notice in your accounts.
As the organization explained, sales in the last quarter of the year grew 14.3%, a particularly important period due to the coincidence of Black Friday and Christmas until reaching 1,362 million euros. In an appearance with analysts, Marc Puig, the first executive of the quoted, stressed that the climb came from the hand of a market share gain against other brands.
And is that Puig’s climb occurs in a global context in which the growth of the perfume industry has slowed downalthough for the moment it is not reflected in its financial statements. Therefore, the fragrance division- which represents 73% of sales- grew by 13.6%, with Jean Paul Gautier as an outstanding teaching, the company remarked.
At the price level, Marc Puig explained that the rise was 4%.
The impulse of the division continued in the last quarter of the year, with a 21% rise thanks to the business of America and Europe-Eastern-Africa. Part of the rise is explained by the inflation of Argentina, since discounting this factor the climb would have been 15.3%.
Worse performance offered the makeup category, with Charlotte Tilbury as an emblem. Although it represents 16% of the billing, it fell 1.3% compared to 2023 and the British teaching remained flat compared to last year. Puig explains the descent for a comparable period “with very high growth” and numerous releases.
In the last quarter, in addition, the coup was taken from the withdrawal of several product lots of Airbrush Flawless Setting Spray of Charlotte Tilbury, which caused a descent “in the average range of a digit.”
The skin care division (11% of sales) amounted to 19.8% thanks to the “good results” of dermocosmetic brands, with Uriage leading growth. Puig also incorporated the Dr. Barbara Sturm brand, acquired in January 2024.
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