“Psoriasis definitely changes people’s lives. In everyday life, in work activities, in social and emotional relationships. This impact, if not addressed, has repercussions over time, generating cumulative damage over the course of life, what the scientific community calls Clcl, Cumulative life course impairment“, explains Stefano Piaserico, dermatologist of the University of Padua. From these premises was born ‘Spectri’, a short film directed by the director Paolo Santamaria, the second promoted by AbbVie for the international campaign ‘Let me be clear’, which has the patronage of Adoi, the Italian hospital dermatologists and public health association, and of Apiafco, the Association of Italian psoriasis friends of the Corazza Foundation. The short is visible on the website www.vicinidipelle.it and on all social networks.
Psoriasis, a disease that it affects over 125 million people worldwide, it is much more than what you see on the skin. As a note explains, living with an inflammatory, chronic and so ‘visible’ disease has a heavy impact on general and psychological well-being, can generate self-stigma, and can condition the main decisions that will shape one’s future.
“Psoriasis, like other chronic autoimmune diseases, is a very serious condition and it is important that everyone understands the global impact it generates on people’s lives over time. – declares Irma CordellaPublic affairs director of AbbVie Italia – We are committed every day alongside patients and the scientific community with the common goal of providing the most innovative therapies and the best possible support during all stages of the disease, and we are thrilled to have participated in this cultural awareness initiative that can help people with psoriasis to overcome their fears to live a full, authentic and original life “.
“The importance of overcoming one’s fears and finding the way to overcome the profound psychological and social impact of psoriasis is the message that emerges strongly from the short films.or – underlines Valeria Corazza, president of Apiafco – People with psoriasis must play a central role in managing their disease. With self-awareness and trust in the specialist (dermatologist) who heals the person and not the disease with a holistic attitude and can help overcome our doubts with a frank dialogue explaining the new advances in scientific research. Only in this way will we be able to earn a life free from the daily burden of disease ”.
As Peserico observes, “the person with psoriasis must learn to confide in the doctor about the quality of his life and his expectations. The dermatologist’s task is to go beyond the observation of symptoms and learn to understand the person at 360 degrees, that is, to evaluate the cumulative impact of psoriasis over time. An approach that we have been deepening in recent years and that requires objective measurement tools. The good news – adds the dermatologist – is that today there are very effective therapeutic weapons available, such as monoclonal antibodies, which can help achieve and maintain completely clean skin in a high percentage of patients with results that are maintained over time. “
For many people – the note continues – the belief is that, without psoriasis, their lives could have taken a different path. From this consideration was born ‘Ghosts‘- the second episode, of the international campaign’Let me be clear‘promoted by AbbVie – which comes after the short’ Da Capo ‘presented in 2020, also directed by Paolo Santamaria, a former student of the National School of Cinema, and with the actors Nicola Nocella, Maria Vittoria Casarotti Todeschini and Lisa Granuzza Di Vita, also them former students of the Experimental Center of Cinematography.
The short tells about psoriatic disease starting from its global impact, through the metaphor and the concept of ‘sliding doors’, of ‘what it would have been like if it hadn’t happened’. We do not speak directly of the disease – psoriasis is not mentioned even once – but it is conceived as a creative metaphor that intends to convey sensations and emotions similar to those related to psoriasis, through music. In fact, the leitmotif of this second episode is Beethoven’s Opera 70 number 1, also known as ‘The trio of ghosts’. According to the legend, there is some connection with Shakespeare’s Macbeth and, as in Macbeth, ‘Spectri’ investigates the deep disagreements that the ego manages to produce on the individual’s experience, digging between desires and fears.
“Often the hardest conflict is fought with the ghosts created by our ego, between the desire to live and the lack of self-confidence and self-confidence. – declares the director Paolo Santamaria – The short film is based on this metaphor, but emphasizes the possibility of redemption, through a path that is first of all interior but also and perhaps above all of dialogue and confrontation with the other. ‘Ghosts’ is an invitation to never feel defeated by looking for a way to overcome your fears, an opportunity to be reborn, to shine and feel free to let your voice emerge. “
Just as Cloe, the protagonist Giulia’s alter ego to the latter, suggests in one of the turning points of the short: “Quiet, feel free. Let’s improvise … “
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