Privacy, this unknown, in the digital world this word has now become taboo, but all is not lost. Google wants to introduce a new standard of security and confidentiality in its Play Store for its users, and it will do so by putting pressure on app developers via guidelines which no one will escape, deadline April 2022.
Will software houses be able to adapt? It really suits him, given the turnover of 80 billion dollars, a money supply that will force everyone to adapt in order not to give up their share, given that Mister G is serious this time, getting closer and closer to Apple’s policies, from this point of visit already on the piece on data protection with a Definitely more selective and severe App Store.
Privacy Play Store, what will change
So let’s analyze the changes planned by Google to achieve its goal. Let’s talk first of all about dates, Google set the deadline for April 2022, date that will mark the deletion of apps that have not adapted to the new rules from its Play Store, but already in first quarter of next year we will begin to see i first changes. It will essentially be implemented a new tab next to the wording “ratings and reviews“, It will contain the complete list of data collected by the selected app and any encryption of the latter.
We will also be able to know why the app needs to collect some data, and know in advance if it will be possible to deny the authorization to the collection, while still managing to use it. In short, a big step towards greater protection of our personal data, given the importance that our smartphone has in everyday life, we hope that this attention of the IT giants can increasingly be implemented, developed and followed. However, I always invite you to pay close attention, despite Google’s attempt to always stay one step ahead, more and more often we unknowingly come across scams of all kinds.
Google then focuses on greater awareness of its users within the Play Store, making it so safer and more transparent for everyone. After his troubles with the European Union, this would appear to be an attempt to timidly adapt to privacy policies thatEU has recently implemented It is up to date. It is to be hoped that these new guidelines for the Play Store can really serve a contribute to security and privacy of all, a treatment to which Google has never accustomed us very well, as well as Facebook with its troubles concerning Cambridge Analityca.
The giants of the internet are therefore called to greater attention, although the issue is controversial by nature, being our data itself the earning tool for the big names in the sector. Advertising revenue And profiling of users are in fact the two pivots on which the billionaire business of the IT sector turns.
A problem therefore, that of the Play Store and its privacy, far from simple, in fact it is a place where everything is linked. F.advertising banners, guided purchases, in-App and AD advertising, Google will have to remain in the balance between respect for privacy and profits, keeping its promises and staying within the established parameters in such a way as not to discredit its public image in the eyes of the world. Privacy therefore remains and will remain at the center of the digital debate for a long time, however it is also up to us supervise on it and pretend that is respected.