The election campaign posters of the CDU were presented in Berlin. But one detail causes confusion: party members pose instead of real workers.
Berlin – With the motto “Make Germany Together”, the CDU is campaigning for the Bundestag election on September 26th. The Union brings people together, it is “a party not of either / or, but of both / and,” said CDU General Secretary Paul Ziemiak at the presentation of the election campaign in Berlin on July 6th.
CDU campaign: party members instead of real life
A wide variety of motifs showing people at work were presented in the Konrad-Adenauer-Haus. Chancellor candidate Armin Laschet is printed in the same style as a kind of “main poster”. The slogan can be read under each poster, the images are circled in the flag colors of Germany. But you don’t see workers who actually do the job in the photo – for example, a police officer or geriatric nurse. Instead, employees from their own circles were photographed for the campaign. The party headquarters should thus be shown close to real life.
CDU spokeswoman mimes the geriatric nurse
You can see on the poster, which is supposed to be about “a good life in old age”, for example CDU spokeswoman Isabell Fischer, laughing and bending over to a seated senior citizen. Her husband Jens and her son Valentin can also be found in the photo campaign – they paint for “affordable living”. And the policewoman who advertises “security” is a familiar face: It’s Clara von Nathusius, vice-head of the “CDU Connect” online campaign.
No risk of infection, no time – the campaign generates criticism from Twitter
The official justification for the approach to the campaign is that they did not want to take any risk of infection during the pandemic and also did not want to withdraw any nurses or police officers from their important job, said Paul Ziemiak at the introduction. As the picture reported, it is also said to have been said that the time for choosing “real people” was too short, as the top candidacy and the program had not been clarified for a long time. According to Ziemiak, the campaign budget would be around 20 million euros, as in previous election campaigns.
The election posters presented on Twitter cause some criticism. The Dresden Bundestag candidate of the SPD, Rasha Nasr, writes, for example: “Wow, that’s so mishap.” Users also criticize that people pretend to be something they are not, perceive the images as “acting”. “Cheated!” Writes one person. “Embarrassing,” comments another.
CDU expects a high percentage of postal votes
According to Ziemiak, the Union expects the “most digital election campaign we have ever seen”. But there will also be larger events, which, however, are not planned in closed rooms. The CDU also reckons with a “historically high proportion” of postal voters.