10/28/2024 08:30
Updated 10/28/2024 09:33
“The customer is always right.” This maxim is what will force Porsche to vary the commercial strategy that, by the end of the decadeI was going to do that 80% of its models -except the 20% corresponding to the Porsche 911, which is already preparing its hybrid version- were completely electric.
But the insistence of its clientele on continuing to drive brand models with internal combustion enginestogether with the notable decrease in sales of the brand’s first electric vehicle, the Taycan, especially in a market as powerful as the Chinese one; have made Porsche think twice about its next conversion to an almost entirely electric brand.
Porsche will introduce thermal and hybrid mechanics in its future models, which were going to be electric
The figures don’t lie and the drop in sales of the Tycan has done that, In the first three quarters of the year, the operating profit of the German brand decreased by 26.7%; a sharp drop that has been seen softened by the increase in sales of the 718 Boxster and Cayman models; still available in 100% thermal mechanics.
Porsche CFO Lutz Meschke acknowledged this at a press conference. after the presentation of these results: “Many clients in the segment premium and luxury Maintain interest in cars with combustion engines; It is a clear trend.”
Meschke added that “we will renew our current combustion engine models, including the Panamera and Cayenne, and of course, we will continue to rely on plug-in hybrids.”
The manager of the German brand also pointed out, in statements collected by Carscoops that, “in terms of research and development, [los periodistas] You will see more flexibility in the coming years. We will develop new derivatives with a combustion engine [de nuestros vehículos eléctricos] in order to give the correct response to the demand of the client.”
The next electric Porsche 718 could be the first affected
It was expected that throughout 2025 Porsche would put on sale the new generation of 718 Boxster and Cayman, which were going to be electric only; But the statements of this executive leave in the air the possibility that the brand chooses to market them, as well, with thermal engines.
In that case, Porsche could well be forced to do with the 718 like Fiat with the 500eof which in 2026 will bring a hybrid version to the market. And this should happen, despite the added cost of engineering and development what it means, in the coming months.
And not only with the 718. In the worst case scenario and if the sales of the new Macan -the second 100% electric car that Porsche launched on the market this summer- they don’t go as they should; Porsche could be forced not to abandon thermal engines as soon as it would have liked.
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