The Callisto Protocol and other games in its universe will also carry PUBG’s “last name”.
If you are a regular user of PlayerUnknown’s Battlegrounds, you will have already noticed that the video game has been renamed by its managers. Now, all your promotional elements and purchase tokens in the different stores carry PUBG Battlegrounds as a title, a change that has its logical explanation, but that undoubtedly leaves us with a curious redundancy in the name that has attracted attention in networks.
“Krafton seeks to actively expand the PUBG brand through a variety of new experiences set in your universe“explained a company representative in response to the questions of the specialized portal PC Gamer. “Rebranding PlayerUnknown’s Battlegrounds as PUBG Battleground is just the first step towards realizing this vision. The next titles in the franchise will bear the name of PUBG, as can be seen in PUBG: New State “.
In this way, the rebirth of the battle-royale has no other objective of emphasizing the name of PUBG as the place of origin for more than a single video game.
In this sense, a few weeks ago Krafton detailed the brand’s expansion plans, citing the well-known The Callisto Protocol, a survival-horror by one of the creators of Dead Space set in the future of PlayerUnknown’s Battlegrounds, and also other productions such as Project Cowboys and Project Titan, among other bets, which are now expected to have the acronym of PUBG as a “last name”.
At the moment these objectives are going well, with a PUBG New State that does not stop increasing its number of registrations in mobile stores by millions. PlayerUnknown’s Battlegrounds is also one of the great successes of the sector, being among the most players not only on iOS and Android, but also on PC through Steam.
More about: PUBG: Battleground, PlayerUnknown’s Battlegrounds, PUBG and KRAFTON Inc ..