It has gone as it came. Pope Francis directed the first words of his pontificate without any tinsel, white, with silver cross and driver shoes. And one of his last images, a few days before he died, in a wheelchair with a simple poncho and without papal habits – even the solido in the head – indicated us how I wanted to be remembered, as an old manfragile, but with such faith as to go to church. A neighborhood shepherd who did not give in to the Vatican luxury.
Bergoglio always perfectly managed nonverbal communicationlet’s not forget that it is the one that has the most impact, especially now with so much information that generates at the same time so neglect. A Pope who on his first day of exercise in February 2013 He appeared at a humble pension to pay the pending account Of the days he was hosted waiting for a new cardinal to occupy the throne of San Pedro. A pontiff that Three days before dying, donate your savings to a humble factory of pasta mounted by presidiaries.
A Pope who on his first official trip insisted on bringing in his hand an old black leather briefcase when climbing the stairs of the plane – despite the fact that his team had already placed it in the cabin. A pontiff that A day before he died he receives the second most powerful man on Earthhis nemesis, the vice president of the United States, JD Vance, despite the fact that his forces barely gave him to exhale a brief greeting. Photographs insured and recorded in the half -world retinas.
From the beginning to the end, Francisco has sought to communicate with his gestures. Very aware of the pop era that had to live, in which the image is the queen of communication. Also, Epoch wanted to with his words and textsalways with fashion themes. Their encyclicals will pass in history as Laudato yes – Dedicated to the environment– or Fratelli Tutti – In which friendship gloss to fight loneliness and wars.
Of course also monopolized headlines With his thick words about homosexuality (“You have to help with psychiatry to Gais children”); large families (“We don’t have to reproduce as rabbits”) or on the market economy (“capitalism kills”). And of course, with social networks and television. The first one that was on Twitter, Instagram or YouTube and the one that never tired of giving interviews no matter how controversial or polarized that journalists were.
How many directors of organizations much smaller than the Church They should learn from their courage and genius to handle the tools of the moment and thus transfer the message of Catholicism of the 21st century. As a posthumous way, this weekend, his last great triumph was charged on his own funeral: the photo of Donald Trump and Volodomir Zelenski in the Cathedral of San Pedro, which can change the fate of the war in Ukraine. Rest in peace a good Pope, a good pope
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