Next year will be very important for ‘s growth ambitions Polestar. Certainly in terms of product, but also and above all in terms of global expansion: the Swedish car manufacturer has in fact announced that during 2025 it will establish its presence in seven new markets global. Not only Europe therefore, but also Latin America and Asia have ended up in Polestar’s sights, which thus plans to expand its commercial and sales presence.
Polestar arrives in seven new markets
There France represents the main market in which Polestar plans to enter: it will join the Czech Republic, Slovakia, Hungary, Poland, Thailand and Brazil, all markets in which the Swedish car manufacturer will seek to enter through local distribution partnerships. Polestar CEO Thomas Ingenlath commented: “Expanding our sales operations with new and current partners will allow us to reach more customers. Through these collaborations and expansion, we will be able to make the most of our strong brand and growing model range.”
New markets, new appointments
New markets therefore, but also new appointments for Polestar: Anders Gustafsson is ready to take over from Gregor Hembrough as Head of North America, while in Norway Marius Hayler he will take over from Alexander Hørthe who has decided to continue his career outside the company. We are talking about two profiles well known in the automotive world: Gustafsson spent 13 years at Volvo Cars, including six years as Senior Vice President Americas and President and CEO of Volvo Cars USA, Hayler instead comes from NIO, where he was General Manager of NIO Germany and Norway, and was previously Country Director of Jaguar Land Rover Norge, Managing Director of Møller Bil Sweden and Vice President of Volvo Car Norge.
Target new customers
These managerial appointments are headed by Kristian ElveforsHead of Commercial at Polestar, who commented: “I am delighted to welcome this group of leaders to the Polestar team
talented and experienced. Thanks to these nominations, we strengthen our sales departments and we bring additional expertise at a crucial time in our development, when our model range expands to include two new SUVs.”
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