Nicola Sebastiani will lead the company’s strategy to boost its presence in this field.
The pioneers of the industry would have called us crazy if we had told them that, today, almost every person in the world would have in their pocket a device capable of running thousands of video games instantly. The market for mobile phones is growing, and companies know that, by focusing their strategy on these devices well, they can achieve a high amount of benefits.
Therefore, it is not surprising that Sony PlayStation you also want your pinch in an environment where you have not yet caught up with your competitors. And it is that the Japanese brand has hired Nicola Sebastiani, former head of Apple arcade, to lead your strategy regarding mobile devices.
We do not know if it will affect its most popular franchisesWe have been able to know about the acquisition thanks to the profile of LinkedIn of Sebastiani himself, although it has been corroborated later with VGC, medium to which Sony has confirmed the information. What we do not know yet is what intentions PlayStation has beyond growing on a new platform, and if this will affect its best-known franchises.
This news fits perfectly with the recent statements of Jim ryan in which the intention to reach a greater number of audience slipped. Specifically, the head of SIE spoke of reaching “hundreds of millions“of users, so an impulse aimed at being able to play also through our smartphones would bring them closer to that goal. Meanwhile, they continue to work on PS5, the new generation console for which they have promised more news and updates.
More about: PlayStation, Apple Arcade, Mobiles, Ios and Android.