Having the ability to customize your car as you see fit is always an aspect that is highly appreciated by customers. Those of Pininfarina will be particularly so given that the Italian car manufacturer has announced that the new hypercar Battista it will be customizable through the Bespoke in program 128 million combinations of design. Each customer will therefore have the opportunity to stylistically refine their specimen of the 100% electric hypercar signed by Pininfarina by selecting the colors of the exterior livery, the interior finishes, the aluminum details and so on.
Pininfarina Teorema, from virtual reality to the future
“The name Pininfarina refers to a historical legacy of unique and exclusive cars, and the Battista is no exception since each piece will be truly personalized according to the design – commented Sara Campagnolo, design manager for the materials and colors section of Pininfarina – Our customers have the unique opportunity to become part of the Pininfarina family, immersing themselves in the design process with our talented craftsmen, to ensure that their specimen of the electric hypercar authentically reflects their personality and tastes, with a truly personal touch ”. By the end of the year, the Italian carmaker will open a new atelier dedicated to the customization of their models at the Cambiano facility, where customers will be able to see for themselves all the color options and combinations.
To give evidence of the Bespoke program applied to the Battista, Pininfarina has unveiled one one-off exclusive of its 100% electric hypercar, with a New York City-inspired design, featuring a red-white and blue color scheme and carbon fiber bodywork. Elsewhere, matt gray wheels and a black finish for the roof, diffuser and rear wing stand out. Inside, the black leather seats, white seat belts and a combination of white, blue and red stitching stand out. Recall that the production of the Baptist will be limited to 150 pieces.