With the acquisition of Editoriale Giornalidea, the Homnya Data-Marketing Media Company group (Consulcesi Group) continues its strengthening as 'best in class' also in the world of information in the pharmacy channel. The operation marks another important step in the evolution of the group led by Massimo Tortorella, which has already entered the investment plans of the Gyrus Capital fund. Editorial Giornalidea – explains a note – has been a leader in information for pharmacists for over 40 years, with leading publications such as Farma 7 (official organ of Federfarma for 38 years), Farma Mese and Panorama Cosmetico. It reaches all Italian pharmacies with over 75,000 copies in monthly circulation. Furthermore, the online presence with publications such as Pharmacy Scanner, Tuttodiabete.it, Farma Manager Academy and Farma Social Connect demonstrates a digital approach to communication in the sector.
By joining Giornalidea with the Sics group, publisher of ilFarmacista and FofiLive as well as Quotidiano Sanità and over 33 sector media, Homnya therefore presents itself as the main and most complete point of contact for vertical information also in the field of pharmacy and pharmacists. The acquisition of Giornalidea comes immediately after the launch of strategic partnerships with Pharma Data Factory and Jakala, confirming a highly structured process with ambitious objectives. “Using unique assets and skills – states Sergio Liberatore, CEO of Homnya – we will work together to build a digital offer, in order to satisfy our customers in the areas of communication, training, scientific information, analysis and data management. By combining the assets digital channels of Sics and Giornalidea, we will also create, through the new technological platform of Consulcesi Club, the largest community of pharmacists in Italy”.
“I am proud to become part of a large group with a history of successes and a profound knowledge of the healthcare sector – comments Lorenzo Verlato, President & Founder of Editoriale Giornalidea – This will allow us, through a fruitful exchange of experiences, to expand and improve our editorial offer, increasingly responding to the needs and requirements of our target audience, maintaining strategic positions within the new corporate structure. Matteo and Chiara Verlato will remain president of Editoriale Giornalidea and managing director of Farma7 respectively. Farma Mese and Panorama Cosmetico. Alessandro Santoro is confirmed at the helm of Pharmacy Scanner”.
The agreement was conducted by the Consulcesi M&A team assisted by Cba Studio Legale, for the legal part, and by Studio Zannini e Associati for the financial part. Editoriale Giornalidea was assisted by the Tonucci & Partners firm for the legal part, by Winnerge as strategic and financial advisor and by the Camnasio firm for the tax part.
“This operation – underlines Mirco Dilda, partner of Gyrus Capital – represents a further step forward towards the objective of significantly contributing to the efficiency of the National Health Service with direct benefits to patients, not only through the strengthening of digital assistance proposals continues for healthcare workers and companies, but also thanks to a targeted and accurate communication and information network dedicated to them”.
The beginning of the collaboration will be sealed at Cosmofarma, the main event in the pharmacy sector in Italy scheduled for April 19th in Bologna. Homnya will in fact be present with Editoriale Giornalidea and Sics who will have a common space within the event.
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