The combination of Stefano Accorsi And Peugeot, you know, it is very tight. The ambassador of the French brand is now a constant presence in the communication landscape with the signature of the Lion, and even the latest initiative that involves him is focused on the story of the car from an emotional point of view.
For the model 308 SWPeugeot, together with Open and Podcastory, have thought of “Unique Novels”First literary podcast of the Lion made in seven episodes and conducted by Accorsi. “A new opportunity to tell the New Peugeot 308 SW, through literature, to a wide and attentive public, curious to take new paths but who do not always have time to devote to reading, preferring new and modern alternatives, in line with the moment of profound evolution technology that we are all experiencing“, Communicates the French brand.
Peugeot’s goal is to immerse people in their passions, throughout the summer, thanks to literature. Each of the seven episodes is original content lasting approximately 5 minutes, dedicated to the story of a specific book that is combined with as many key elements of 308 SW: the road, the unique sensations, aesthetics and design, innovation, seduction, travel, silence. Seven highly renowned books have been associated with each of these characteristics: On the Road, Jonathan Livingstone’s Gull, Dorian Gray’s Portrait, I Robot, The Perfume, A Passage to India, Seven Years in Tibet.
The first two podcasts went live from July 5 on all major platforms, such as Spotify, Amazon Prime Music, YouTube, Apple Music, SoundCloud, Audible, Deezer, Podcastory. The other content will be released over the weeks until mid-August.
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