The great multinationals of the food sector have begun 2025 with a buyer appetite. A few weeks ago, the French giant Danone acknowledged that he wants to buy companies, after winning more than 2,000 million euros in the last year. Now it is Pepsico that has been launched by a competitor.
The American giant, who also owns Matutano or the Gazpacho Al Valle, has closed the purchase of Poppi, another soft drink manufacturer, but within the category of those who are considered healthy. Specifically, it specializes in gaseous drinks with small sugar content, but add other components, such as prebiotics or fiber.
Pepsico has closed the operation, valued at 1,950 million dollars, the equivalent of about 1.8 billion euros to the current change, according to the information published by the Bloomberg agency. That price includes 300 million dollars in tax benefits that the multinational is going to be able to sign up. In addition, if Poppi results reach certain objectives, the cost of the operation could increase.
Behind this corporate movement is the need to grow in the healthiest products segment than traditional soft drinks. And, in this case, Pepsico buys a company that already has a market position.
Coca-Cola, on the other hand, has decided to enter the segment of soft drinks with prebiotics by itself, with the brand called Simply Pop that, for now, is focused on the US market. He ensures that these products, which launched this last February, contain natural fruit juice, without added sugar and “prebiotic fiber” that helps intestinal health, in addition to vitamin C and Zink. In this case, in five flavors, such as strawberry, mango or pineapple.
As for Poppi, the brand was founded by Allison Ellsworth, in Texas. He assures that in his ingredients he includes apple cider vinegra and prebiotics of agave inulin and cassava root fiber. The brand took off after leaving the ‘Shark Tank’ program of the ABC chain. In that program he closed a participation in his capital of the Investor Rohan Oza, who worked in Coca-Cola.
This is also the second movement in a few months of Pepsico to grow in segments where he had no presence. The previous one was the purchase of seven Foods, another Texas company, for which it paid $ 1.2 billion, which specializes in manufacturing tortillas and gluten -free snacks.
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